109. Why Leverage Email Marketing Over Social Media

Many coaches think they need to be everywhere on social media, posting constantly and hoping their ideal clients will find them. But there's a problem with putting all your eggs in the social media basket: social media in 2025 is not the same social media from 10 years ago. And that means that growing a business on social media is leaving too much to chance.

This week, we're talking about why email marketing matters more than ever for financial coaches (and, honestly, any business). You'll hear why your social media following isn't really yours and how one of the contractors in my business lost her entire Facebook account overnight. We'll also cover the six strategies that actually work for growing your email list, including the one approach that we often see coaches completely overlook.

If you've been wondering how to get people to actually sign up for your list, or why your current strategy isn't working, this episode breaks down exactly what you need to know. From creating lead magnets that people actually want to understanding the psychology of what makes someone open your emails week after week.

Plus, I'll share the biggest mistake coaches make with their email lists and the simple fix that can change everything. Whether you're just starting to build your list or looking to breathe new life into an existing one, you'll walk away with practical steps you can implement right away.

Links & Resources:

• Ultimate Growth Guide
• Join the Facebook group
• Episode 93: Client Conversations with Nora Sudduth
• Episode 94: Build Trust to Attract Financial Coaching Clients

Key Takeaways:

• Your social media following is rented space, but your email list is property you actually own—and no algorithm change can take it away from you.
• Nobody wants another newsletter in their overflowing inbox. They want solutions to their problems, so lead with value, not volume.
• Email marketing delivers $35 for every $1 spent, while social media posts disappear into the void. That's why email is the foundation of a sustainable coaching business.
• The best lead magnet creates an immediate win: don't give them 17 steps to transformation, give them one thing they can implement today and see results.
• Stop asking, “Will you join my newsletter?” and start saying, “I have a resource that helps with exactly what you just mentioned. Can I send it to you?”
• Financial coaching requires nuance and depth that a social post can't deliver, but an email creates the private space people need to engage with sensitive money topics.
• The most important email strategy isn't how often you send or what day you choose; it's consistency and value in every single message that hits their inbox.