111. Finding Your Authentic Voice: Why Being Yourself is Your Greatest Business Asset

Have you ever met someone in person after following their content and thought, “Wow, they're exactly who I thought they'd be”? That's the power of authenticity, and it's what your clients are looking for too.

Today we're talking about something I see happening a lot in our profession—coaches trying to sound like someone else instead of developing their own voice. I'll share why this matters more than you think, where the line is between inspiration and copying, and how to create content that sounds like you.

I’ll also share something else I’ve been ruminating on for the last year or so: We've somehow lost the art of giving credit where it's due. There used to be blog circles where content creators would openly build on each other's ideas, linking back and adding their own perspectives. But somewhere along the way, we stopped doing this.

Here's what I know for sure: Your clients don't expect you to generate every idea in isolation. They want to work with someone real; someone who speaks their truth, shares their experiences, and isn't afraid to acknowledge where their inspiration comes from.

I'll walk you through practical ways to develop your authentic voice, including how to start with real conversations instead of other people's content, and why your vulnerability creates connection in ways that polished, generic content never will.

Plus, I'll share why I took a three-month content consumption break and how it helped me find my voice again. Sometimes the most distinctive coaches consume less content from their direct competitors and find inspiration elsewhere entirely.

This conversation will help you show up as yourself in your business, which truly is your greatest asset as a coach.
Listen in to discover how authenticity isn't just about integrity; it's about building a sustainable business that attracts the right clients and creates meaningful transformations.

Links & Resources:

• Financial Coach Academy 
• Ultimate Growth Guide
• Join the Facebook group

Key Takeaways:

• Your clients hire you for your perspective, not your ability to sound like someone else. They can sense when something feels off even if they can't put their finger on it.
• Start with conversations you've actually had with clients or friends instead of starting with other people's content; real questions create real connections.
• Giving credit doesn't diminish your authority—it actually shows you're engaged with your field and humble enough to acknowledge others.
• The most distinctive coaches often consume less content from their direct competitors and find inspiration from psychology, behavioral economics, or leadership development instead.
• If you have to ask yourself “would I be comfortable if someone changed my content this way?” then the simplest solution is to give credit.
• Your vulnerability creates connection in ways that polished, generic content never will; share your money mistakes, lessons, and turning points.
• Content creation becomes easier and more enjoyable when you're drawing from your own well of experience rather than trying to maintain someone else's voice.