127. Should You Add More Services to Your Financial Coaching Business?

“Should I add tax prep to my coaching business? What about investment management or insurance?”

I hear this question from coaches all the time, especially when they're looking to grow their revenue. You see other financial professionals offering multiple services and it makes sense—more services should mean more income, right?

Here's what I've learned after working with hundreds of coaches: adding a new service is like starting a whole new business. You need different marketing, different systems, different expertise, and a completely different client experience for each one.

When coaches ask me about adding services, I start asking questions. How many clients are you working with right now? How many hours a week are you coaching? Could you take on more coaching clients if you wanted to?

Most of the time, coaches aren't maxed out on their coaching capacity yet. They're working with five to ten clients. They're coaching a few hours each week. They're getting their clients great results. But they have room for more.

So when we dig into it, the real question isn't “Should I add more services?” It's “How do I grow my revenue in a way that doesn't spread me too thin or take away from the coaching work I'm already doing well?”

In this week’s episode, we're talking about when it makes sense to add services, what actually grows your revenue without burning you out, and how to make decisions about your business that serve both you and your clients.

Your clients hired you because you're excellent at helping them with their money. That excellence is what creates results, and results are what create referrals and a strong reputation. When you try to be good at everything, you end up being great at nothing.

If you've been thinking about expanding what you offer, this episode will help you figure out what your next move should be.

Links & Resources:

• Ultimate Growth Guide
• Join the Facebook group
• Roadmap training
• Episode 91
• FCA

Key Takeaways:

• Every new service is like starting a brand new business. Each one needs its own marketing, systems, expertise, and client journey built from scratch.
• Most coaches aren't actually maxed out when they want to add services. If you're not at full capacity with your current offer, fill those spots first before adding complexity.
• Excellence creates results, referrals, and reputation. When you spread yourself thin, you become known for dabbling instead of being great at one thing.
• The restaurant rule applies to coaching too. If your tables are half full on Friday nights, don't launch catering. Fill the seats you already have.
• Specialists can charge more than generalists. Become the coach for couples who fight about money or the coach who helps people crush six figures of debt.
• Better results equal better marketing. When clients are getting consistent outcomes, you get more referrals, testimonials, and repeat business naturally.
• Your clients don't need you to do everything for them. They need you to be excellent at the transformation you're already best at delivering.