132. How to Create Buy-in: The Framework for Lasting Financial Change

You've identified the problem. You understand the instinct gap. Now it's time to fix it.

In the first two episodes of this series, we talked about why financial content isn't creating change and introduced the conative mind, the missing piece that explains why people don't take action even when they know what to do. We showed you how your natural way of taking action as a financial professional is likely very different from your clients' instincts, and how that mismatch creates friction.

Today, we're giving you the solution. A three-step framework you can apply right away to your content, your coaching, and your conversations.

This is the Action-Ready Framework, and it's designed to bridge the instinct gap by flipping the starting point. Instead of coaching from your instincts, you match theirs. And when you do, everything shifts.

Clients feel seen and understood. They take action confidently. They ask more questions and engage more deeply. They convert and stick around because they're getting real results.

In this episode, we walk through each step of the framework with practical examples you can use immediately. We show you what happens when your coaching matches your clients' natural way of taking action. And we bring it all back to what this series has been about from the start: buy-in.

Because the best strategy isn't the one that looks best on paper. It's the one your client will stick with because they believe in it. Buy-in is the real metric of success.

Links & Resources:

• Ultimate Growth Guide
• Join the Facebook group
• Register for How to Create Buy-In: Designing Financial Experiences That Stick

Key Takeaways:

• Start with "just enough to start" and layer in complexity. Instead of giving clients everything they need to know upfront, give them the most relevant information only and build in detail slowly as they need it.
• Focus on phases or outcomes, not every step. Clients need to see where they're headed, but they don't need every micro-task spelled out in advance. 
• Leave room for feedback, flexibility, and iteration. Frame your guidance as one possible starting point and openly invite clients to modify it to fit their reality. Something not working isn't a mistake, it's valuable input.
• Your new motto is "less, simpler, sooner." Where your instinct might be to give more detail, more structure, more preparation, what actually gets most people moving is less, simpler, sooner.
• When clients feel seen and understood, they take action confidently. Honoring their instincts doesn't diminish your expertise—it amplifies it.
• Buy-in is the real metric of success. The more bought in someone is, the more creative they are when things get tough, the faster they take action, and the longer they stick with it.
• The best strategy is the one that creates the most buy-in for the client. Financial calculators don't account for buy-in, but buy-in is what determines whether clients actually execute the plan.