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June 5, 2025 33 mins

Our Lady of Guadalupe is everywhere in art, memory and protest. She's instantly recognizable — hands in prayer, floral dress, starry mantle — but she represents much more than religious devotion. Her 500-year history weaves through colonial violence, activism, survival and cultural adaptation. Today, she remains a powerful symbol, embraced across generations, communities and identities.


"She's pervasive everywhere. She hangs on cars, people tattoo her on their bodies, and artists in particular have expanded that image. They might not look at her in religious terms, but they definitely look at her culturally," said Jeanette Rodriguez, a professor of theology at Seattle University.


This episode explores the evolving meaning of her image through the lens of artists and scholars. Mingei International Museum curator Ariana Torres reflects on the contradictions that give Guadalupe lasting relevance. Theologian Jeanette Rodriguez offers a decolonial interpretation of her origin. Designer Claudia Rodríguez-Biezunski draws on family and heritage to bring la Virgen into contemporary fashion. And muralist Josue Baltezar shares how he honored the connection between the Virgin and an Indigenous earth deity.


Photos: See the artistry up close from Claudia Rodríguez-Biezunski's jacket to moments from our visit to the Mingei


"I think that she's kind of been reclaimed since the beginning. I think reclamation is really what has built her. She's been reclaimed to be against Spain, to be the symbol of Mexican identity. And then she's been reclaimed to, I think, in a way, reject even a broader Mexican nationalist identity — to be like, this is a very personal symbol to me and it has nothing to do with maybe even just being Mexican," Torres said. "And I think it's really interesting how she has been reclaimed as a feminist figure with a lot of people."


Across borders and belief systems, Guadalupe's image lives on — reshaped by those who continue to find meaning in her presence.


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