Are you taking customer centricity too far?

Current CX approaches forget there are two sides to any transaction. They foster the misconception that organizations should give customers everything they want without fully considering business impacts like innovation, profitability, and productivity. In this episode, Stephen talks about the need to differentiate yourself from your competitors, to set the bar where the customer wants it, not where you think it should be, and to ensure there’s an exchange of value, enabling customers to choose you first every time.