Join us as we welcome Preston Van Winkle, a fourth-generation member of the legendary Van Winkle family and brand manager at Old Rip Van Winkle Distillery. In this insightful episode, we delve into the rich history of the Van Winkle legacy, exploring how the distillery weathered Prohibition through innovative medicinal whiskey permits and emerged as a cornerstone of Kentucky bourbon. They discuss the recent bourbon boom, highlighting the challenges of scaling production to meet soaring demand while maintaining the impeccable quality that defines the brand.
Preston shares his strategies for allocation and distribution, addressing the complexities of managing limited supply and combating counterfeit bottles in the secondary market. The conversation also touches on meaningful collaborations, such as the partnership with Wolverine Boots, and the distillery's commitment to supporting trade schools through charitable initiatives. Personal anecdotes illuminate Preston's dedication to preserving the family's heritage and the meticulous craftsmanship behind each bottle of bourbon.
Looking ahead, Preston outlines future plans aimed at sustaining the brand's prestigious reputation and fostering innovation within the bourbon industry. Join us as we look into one of America's most revered whiskey brands and the passion that drives its continued success.
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