S02 E11 - Ashton Tuckerman - The art and science of marketing - how to reconcile the intangible human side of the job with to cold hard facts of the digital industry, and why it's important to be a part of the conversation

This episode features a wide-ranging conversation between host Stuart P. Turner and Ashton Tuckerman, focusing on Ashton's career journey in marketing, her current pursuit of an MBA, and broader discussions about the marketing industry, particularly in the context of startups and the current economic climate. Key themes include the in-house versus agency debate, the challenges of attributing marketing ROI, the value of continued education, and the fundamental role and challenges of marketing within a business. Stu and Ashton also covered: Defining the Role of a Marketer The Challenges and Justification of Marketing Brand, Differentiation, and Startup Challenges The Importance of Customer Retention and Understanding And more... This was a big, broad conversation - hope you enjoy it! Guest: Ashton Tuckerman Ashton is now GM of TwentyTwo Digital. Her career has encompassed working both in-house and agency side, including for big companies like Flight Center and Havas (the fourth largest communications company globally), as well as smaller companies, with a particular focus on startups. Ashton began her career as a content specialist, and has gone on to hold senior positions, notably serving as Chief Marketing Officer and General Manager at the startup Gather, a private chef market place. Ashton enjoys the process of building and growing businesses. She shares her insights through a LinkedIn newsletter titled The startup CMO (now Growth Mode - link below). https://www.linkedin.com/in/ashtontuckerman/ https://www.linkedin.com/newsletters/7059775580778418176/ Host: Stuart P. Turner Stu has over 20 years of experience in digital strategy and product development across the UK and APAC. He's always been at the competitive edge of digital, serving brands both large and small in agencies, as well as building his own businesses. He's currently pretending to work while actually recording this show at Flow State (https://theflowstate.io) and co-founding next-generation B2B technology business Cataylsi (https://catalysi.com/). https://www.linkedin.com/in/stuartpturner/