S02 Ep07 - Unlocking Creativity For Everyone (2/3) - Brooke and Stu take a deep dive into the pressures on marketing, how it can kill the buzz and how we can bring back mental space for creative thinking to re-ignite our passion for the job

Brooke and Stu are back! This time the duo are talking having fun at work, and why it's so important to hit the brakes and just stop sometimes. It can feel like you're constantly under pressure juggling plates, getting deliverables out and managing stakeholders with little time for contemplation or creativity. This is somewhat ironic in an industry (marketing) that is stereotypically populated by extra creatives full of wild ideas. So what's happened? And how do we rediscover the joy in our jobs and avoid the nightmare of enforced fun? Listen in to find out... Guest: Brooke Hill Brooke is the Founder and Director of Wonderthink, a team of Australia’s most talented content strategists and writers, helping brands unlock wonder in their brands, layer it with strategic thinking, and bring it to life through beautifully crafted stories. Brooke believe that the power of imagination can change the world, and she's on a mission to help everyone – kids, grown-ups and businesses – nourish their imaginations so they can build empathy, resilience and connection. Host: Stuart P. Turner Stu has over 20 years of experience in digital strategy across the UK and APAC. He's always been at the competitive edge of digital, serving brands both large and small in agencies, as well as building his own businesses. He's currently pretending to work while actually recording this show at Flow State (https://theflowstate.io) and co-founding next-generation B2B technology business Cataylsi (https://catalysi.com/). References The Implications of AI (2023) - https://youtu.be/zw4vNOCKPig https://theflowstate.io https://www.wonderthink.com.au/ https://askwonder.com/ https://clickup.com/ai https://education.nsw.gov.au/teaching-and-learning/education-for-a-changing-world/nsweduchat https://en.wikipedia.org/wiki/Law_of_the_instrument https://stephenking.com/index.html https://stephenking.com/works/novel/it.html https://stephenking.com/works/limited/cujo.html