In this special episode, recorded live at the OptiPro Roadshow in Sydney, host Michael Nasser sits down with Joanne Scott-Dostine, Opticare's Commercial Manager, to share actionable marketing strategies tailored for optometry and optical dispensing practices. Whether you want to enhance your website's user experience, boost patient engagement, or make the most of social media, this episode is packed with tips to elevate your practice.
Join the conversation as they dive into website optimisation, leveraging Facebook and Instagram to grow your local presence, streamlining patient recall systems, and cost-effective marketing techniques designed to strengthen your digital footprint and attract more patients.
Key Topics with Timestamps:
1:35 - Building a User-Friendly Website
4:30 - Simple and Practical Changes to Improve Websites
8:13 - Difference Between Facebook and Instagram
10:18 - Facebook Groups and Local Engagement
11:44 - Review and Testimonials
12:44 - Content Strategy for Social Media
15:16 - In-House vs. Outsourced Social Media Management
17:38 - Patient Recall Strategies
22:19 - Marketing Calendar Tips
25:31 - Cost-Effective Marketing Tips
28:06 - Own Your Google Business Account
Mentioned Resources:
Episode Suggestions:
EP8: Recall Mastery: Enhancing Patient Engagement and Practice Growth with Fatin Tobia
EP11: Independent Vision: Alison Abdullah's Journey from NYC to Lens Avenue
Connect with Joanne Scott-Dostine:
LinkedIn: https://www.linkedin.com/in/joanne-scott-dostine-144297152/
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Learn More About Us:
Website: https://www.thefocusedview.com.au/
Email: Michael@thefocusedview.com.au
LinkedIn: https://www.linkedin.com/showcase/the-focused-view
Instagram: https://www.instagram.com/thefocusedview/
Facebook: https://www.facebook.com/thefocusedview
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Send us your thoughts about the episode
Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!
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