What makes an optical business successful? According to Dr. Brianna Rhue, it's not just purchasing the OCT (Optical coherence tomography), but investing in technology that makes it easier for patients to do business with you.
In this episode, Michael Nasser is joined by Dr. Brianna Rhue, a US-based optometrist and founder of Dr. Contact Lens, to discuss innovative strategies and tech resources that Australian optometrists can use to overcome challenges and seize new opportunities in Australia's optical industry.
Dr. Rhue offers expert insights on embracing automation, elevating patient engagement, and drawing inspiration from other medical fields to drive healthcare innovation. Learn how Dr. Contact Lens compete with the online market and revolutionise the optical practice. Tune in to gain actionable tips from one of the field's most forward-thinking leaders and start building the optometry practice of your dreams.
Key Topics with Timestamps:
2:10 - Dr. Brianna Rhue Optometry Career Development
4:08 - Eye Care Professional Terminology Differences in the US and Australia
5:40 - Challenging Transition from an Optical Associate to Being a Practice Owner
8:16 - Evolution of Patient Care and Business Management
11:58 - Integration of Technology to Better Patient Engagement
15:53 - Ways to Improve Patient Engagement
18:14 - Using Third-Party Tools
19:54 - Streamlining Contact Lens Sales
24:50 - Practice Opportunities for Myopia Management and Dry Eyes
27:05 - Empowerment and Leadership Qualities for Successful Optometry Practice
33:51 - Leveraging Technology with Dr. Contact Lens
36:56 - The Inspiration Behind the Evolution of Dr. Contact Lens
39:02 - Investing in Front of the House Technology
42:24 - Learning from Other Medical Fields for Health Care Innovations
46:23 - Actionable Tips for Optometry Business Owners
Mentioned Resources:
Buy Back Your Time book by Dan Martell
The Gap and The Gain book by Dan Sullivan and Dr. Benjamin Hardy
Connect with Brianna Rhue:
LinkedIn: https://www.linkedin.com/in/briannarhue/
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Learn More About Us:
Website: https://www.thefocusedview.com.au/
Email: Michael@thefocusedview.com.au
LinkedIn: https://www.linkedin.com/showcase/the-focused-view
Instagram: https://www.instagram.com/thefocusedview/
Facebook: https://www.facebook.com/thefocusedview
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