EP23: Belinda Musitano on Strategic Growth, Patient Care & Running a Successful

What does it take to scale an independent practice successfully? In this episode, Michael Nasser talks with Belinda Musitano of Eyes@Optometry to explore how she has successfully built and expanded her independent practice to three thriving locations in Western Australia.  

 

Throughout the conversation, Belinda shared how she transitioned from being an optical dispenser to a practice owner, the key strategies she used to scale and sustain her business, and initiatives that helped her foster trust and loyalty to her customers. From patient care to strategic marketing, staff training, and community engagement, this episode is packed with actionable insights for optometrists, optical dispensers, and business owners looking to build a sustainable practice. 

 

Key Topics with Timestamps: 

0:50 - Belinda Musitano and her journey in independent optometry 

3:33 - Discovering optical dispensing and transitioning into business ownership 

6:19 - Key moments that shaped Belinda's business growth 

9:11 - Eyes@Optometry vision and how it transformed in the last 19 years 

12:46 - Ensuring the practice's goals are both ambitious and achievable 

15:47 - Active marketing strategies to boost the practice growth 

20:56 - Tips in keeping the team motivated, engaged, and aligned to the practice's goal 

24:14 - The influence of being an optical dispenser on managing an optometry business 

26:24 - Managing day-to-day operations while planning long-term strategy 

29:01 - Constantly looking ahead and adapting to change for the practice 

32:08 - The future of independent optometry with technology advancements and shifting patient expectations 

34:05 - Belinda's initiative in building strong community engagement  

38:17 - Top 3 actions practice owner should take to have long-term success 

 

Mentioned Resources: 

Eyes@Optometry website 

Eyes@Optometry on LinkedIn 

 

Episode Suggestions:  

Episode 22: Assess Your Emotional Intelligence and Be a Better Leader with Dr. Bethany Fishbein [Part 2] 

 

Connect with Belinda Musitano: 

LinkedIn: https://www.linkedin.com/in/belinda-musitano-83a3a7108/ 

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Website: https://www.thefocusedview.com.au/ 

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