EP25: Elevate Your Practice: Topic 7 - The Untapped Opportunity for Sunglasses in Australia’s Independent Practices

What if the advice we failed to give is the very reason our patients are now struggling with eye health issues? At what point will they come back to us, wondering why we never told them to wear sunglasses before it was too late?

In this episode of the Elevate Your Practice series, Michael Nasser and Joanne Scott-Dostine, Opticare's Commercial Manager, discuss the often overlooked opportunities for sunglass offerings in Australia's optometry practice.

Joanne shares the alarming statistics of UV exposure & skin cancer, how creating awareness and patient education can minimise eye health risks such as skin cancer, and the best strategies for integrating & maximising sunglasses into an optometry practice's workflow. If you are looking for ways to enhance your patient care services while boosting your store's sales with sunglasses, this episode is for you!

Key Topics with Timestamps:

2:43 - The untapped opportunity for sunglasses in Australia’s independent practices

4:41 - Alarming statistics on UV exposure and eye health risks

5:56 - Steps to integrating sunglasses as a standard part of the practice workflow

9:46 - Prescription vs non-prescription sunglasses: How to balance both

11:45 - Essential training for staff to effectively recommend sunglasses

15:51 - Best practice for instore sunglass visibility & presentation

18:54 - Sunnies stock management

22:20 - Creating awareness about UV protection through patient education

29:20 - Community partnerships to promote sunglasses and eye protection

32:55 - Effective marketing strategies for sunglasses offerings

35:40 - Sales techniques: Bundling, second-pair offers, and conversion tactics

38:08 - Using KPIs to measure the success of your sunglass strategy

40:27 - Three key action steps to boost sunglass sales

43:15 - Joanne on strengthening sunglass strategy

All the other links and resources mentioned in this episode can be found at
https://www.thefocusedview.com.au/

Episode Suggestions: 

Ep24: Kelly O'Brien on Managing an Independent Optical Practice in a Rural Setting

Connect with Joanne Scott-Dostine:

LinkedIn: https://www.linkedin.com/in/joanne-scott-dostine-144297152/
Email: [e-mail]

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Learn More About Us:

Website: https://www.thefocusedview.com.au/

Email: [e-mail]

LinkedIn: https://www.linkedin.com/showcase/the-focused-view

Instagram: https://www.instagram.com/thefocusedview/

Facebook: https://www.facebook.com/thefocusedview

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