In this episode, we are joined by Louise and Teiger Sceats, the creative mother and son duo behind The Elusive Miss Lou. From eyewear that tells a story to their family mantra of quality, comfort, and fit, they share how they built a brand rooted in artistry, authenticity, and spreading joy.
Throughout the conversation, Louise reveals how her design journey began through Jono Hennessy, where she learned the craft from the ground up. Teiger brings in his storytelling skills from film school, giving life to every frame to create eyewear that's more than just a fashion; it's a whole experience. Louise also opens up about her battle with stage four breast cancer and how it reshaped her outlook on life and business.
Key Topics with Timestamps:
2:11 - The origin of The Elusive Miss Lou
5:09 - Learnings from John Hennessy: From fabric to fashionable frames
7:49 - Storytelling strategy of the brand
10:50 - The freedom to create what they wanted
12:48 - The inspiration and design process of making frames
15:14 - Quality, comfort, and fit: The Family Mantra
17:59 - Trusting gut instinct: Colour theory, materials, & setting trends
22:45 - Keeping the business personal
25:53 - Growth without losing authenticity
31:50 - Brand ambassador and practice partners
36:40 - Box of brightness
40:43 - Louise's story of finding strength through life challenges
45:46 - The motivation to build the business and spread joy as a family
50:15 - Permission to have fun
Join us on the bigger, sharper, and more connected Optipro Roadshow ever!
Register for FREE here: https://optipro.com.au/2025-roadshow/
All the other links and resources mentioned in this episode can be found at
https://www.thefocusedview.com.au
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Learn More About Us:
Website: https://www.thefocusedview.com.au/
Email: Michael@thefocusedview.com.au
LinkedIn: https://www.linkedin.com/showcase/the-focused-view
Instagram: https://www.instagram.com/thefocusedview/
Facebook: https://www.facebook.com/thefocusedview
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