Unpacking Mintel's Global Food & Drink Trends for 2024

In this episode, Food & Drink Business editor Kim Berry talks to Cormac Henry from Mintel about their recently released global Food & Drink trends for 2024.

We explore the four primary trends of consumers prioritising healthy ageing, processes they can trust, inexpensive environmental sustainability, and opportunities for convenience. We assess the health focused consumer behaviours of ageing generations, stigmas surrounding highly processed foods such as plant-based alternatives, and the increased utilisation of technology and quick meals to provide convenience.

We wrap up by exploring the rapid onset of AI, and companies who are capitalising on viral moments to market their products within a very short time frame.

LINKS:

Mintel's Global Food & Drink Trends for 2024:

www.mintel.com/food-and-drink-market-news/global-food-and-drink-trends/

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The Food & Drink Business Podcast is produced by Southern Skies Media on behalf of Food & Drink Business, owned and published by Yaffa Media (www.foodanddrinkbusiness.com.au).

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Host: Kim Berry

MC: Grant McHerron

Producer: Steve Visscher

Editor: Chris Visscher

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