In entrepreneurship, it’s not uncommon to hear stories of meteoric success, founders looking for investors of all kinds, and businesses trying to expand as quickly as possible to take up market share. And there’s nothing wrong with that, but it’s not the kind of entrepreneur that Chitra Agrawal is.
Chitra is the founder of Brooklyn Delhi, and she’ll be the first to tell you that she’s very risk averse, that she didn’t want to grow too fast, and that she doesn’t want any investor money (at least at this point.) And yet, she’s built a thriving CPG business anyway.
In today’s episode, she’s telling the story of exactly how she’s grown Brooklyn Delhi in her own way and on her own terms. She’s sharing how supper clubs, Blue Apron, and online marketing all played a part in the creation and expansion of Brooklyn Delhi, plus her best advice for those wanting to follow in her footsteps.
This is one episode you cannot miss. Let’s dive in!
In this episode, you’ll learn…
[00:00] Intro
[00:50] How a supper club led to the Brooklyn Delhi
[08:05] How Chitra started with online sales and marketing for Brooklyn Delhi and why she grew production conservatively
[13:06] Why her partnership Blue Apron was so impactful early on
[15:48] The types of employees at Brooklyn Delhi and how Chitra decided to bring them on
[19:12] Why Chitra hasn’t taken any investment money for Brooklyn Delhi (so far)
[23:21] Chitra’s best advice for aspiring CPG entrepreneurs
Get full notes and a transcript at: https://www.thehudsonkitchen.com/podcast/
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