When it comes to PR and marketing for CPG brands, good design and strategic plans are important… But what if you could spread the word about your product through authentic relationships with partners who are just as enthusiastic about your product as you are?
In today’s episode, I’m joined by Alison Seibert, founder of The James Collective, to talk about her unique approach to building relationships and building the foundations for a long-lasting CPG brand.
She shares how she thinks about PR, marketing, and communication from a CPG perspective, the importance of understanding both your customers and potential partners, and how to find the partners who can help you take your product to the next level.
If you’re in the growing phase of your CPG business, this is one episode you can’t miss!
In this episode, you’ll learn…
[00:00] Intro
[00:41] How Alison built her PR and communication company (and how she niched down to working with CPG and beverage businesses)
[09:42] How Alison connects companies and facilitates partnerships in her sphere
[13:48] Why CPG owners need to be fully confident in their product
[16:27] The importance of understanding your audience and buyer in the CPG space
[21:31] How to foster meaningful relationships with partners and influencers (not making it purely transactional)
[26:21] Alison’s well-rounded view of self-care for entrepreneurs
Get full notes and a transcript at: https://www.thehudsonkitchen.com/podcast/
To get more Food Business Bites right in your inbox, sign up for our newsletter at thehudsonkitchen.com.
Popular Podcasts
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
The Clay Travis and Buck Sexton Show
The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.