Growing Slowly: How Maura Duggan Has Scaled Fancypants Baking Co. Over Two Decades

When Maura Duggan started Fancypants Baking Co. two decades ago, it was just her, baking decorative cookies in her kitchen in Massachusetts. Twenty years later, Maura’s family has grown and changed… and so has her business.

In this episode, Maura is sharing how her company slowly grew into a national brand, what she’s learned in every step of expanding her business, and how she eventually decided that it was time to move to premium CPG cookies over decorated baked goods.

Maura is super open and honest, and you’re going to get so many great insights. Let’s jump in!

In this episode, you’ll learn…

[00:00] Intro

[00:50] Maura’s original plan to be a neuroscientist and how that shifted into baking

[06:02] How Maura thought about finances when transitioning into a baking career

[10:59] The challenges Maura navigated while scaling her business, including transitioning to a commercial kitchen

[22:10] How Maura’s experiences helped her hire the right advisors when the time came

[27:06] How Maura thinks about networking and the ways it’s helped her grow

Get full notes and a transcript at: https://www.thehudsonkitchen.com/podcast/

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