Coby Farrow didn’t set out to launch a beverage brand. But when a restaurant concept he was working on fell through, he couldn’t shake the idea of turning avocado seed tea into something bigger.
What started as a kitchen experiment quickly became a crash course in CPG, with plenty of hurdles along the way, as Coby embarked on a years-long journey to establish Avsome Brand.
In this episode, Coby shares how he navigated the challenges of formulation, why partnerships have made all the difference, and why slow growth is sometimes the smartest path. If you’re an aspiring clean beverage founder, this is one conversation you won’t want to miss!
In this episode, you’ll learn…
[00:00] Intro
[00:38] Coby shares how he’s transitioned from chef to CGP founder
[02:58] When Coby first discovered avocado seed tea and his first iterations of Avsome
[08:47] How partnerships have shaped the trajectory of Avsome Brand and why networking is key to CPG success
[13:30] The iterative process of creating Avsome Brand
[20:37] How Avsome Brand found it’s name (and how it’s pronounced)
[23:12] Avsome Brand’s launch plan and why growing slowly is often the best route to CPG success
Get full notes and a transcript at: https://www.thehudsonkitchen.com/podcast/
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