Using Influencers to Help Build Awareness for Your CPG Brand With Mike Currie

When you’re starting out creating a CPG brand, one of the most challenging aspects can be simply getting eyes on your product. It’s hard to sell when no one knows you exist, and it’s also hard to create an audience from scratch. But what if you could borrow someone else’s audience to jump start the process?

In this episode, Mike Currie, fractional CMO and marketing advisor, is here to break down how to get started with influencer marketing. He’s sharing what influencer marketing actually is, why you might want to use it, and how you can fairly compensate influencers in a way that is mutually beneficial. 

Plus, he’s covering how you can find influencers who are as excited about your brand as you are and how they can help build a strong community around your CPG brand.

If you’re up for using influencers to get the word out about your brand, this conversation is for you!

In this episode, you’ll learn…

[00:00] Intro

[00:36] How Mike’s CPG career has evolved from corporate to entrepreneur

[03:29] What a CMO is and how they support growing businesses

[07:11] What influencer marketing is and how it works

[13:32] How you can pay influencers to work with your CPG brand and how you can tell if the relationships are working for you

[19:37] How influencers can help you build a community for your brand

[25:25] How fitness and quality time keep Mike grounded

Get full notes and a transcript at: https://www.thehudsonkitchen.com/podcast/

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