When you’re starting out creating a CPG brand, one of the most challenging aspects can be simply getting eyes on your product. It’s hard to sell when no one knows you exist, and it’s also hard to create an audience from scratch. But what if you could borrow someone else’s audience to jump start the process?
In this episode, Mike Currie, fractional CMO and marketing advisor, is here to break down how to get started with influencer marketing. He’s sharing what influencer marketing actually is, why you might want to use it, and how you can fairly compensate influencers in a way that is mutually beneficial.
Plus, he’s covering how you can find influencers who are as excited about your brand as you are and how they can help build a strong community around your CPG brand.
If you’re up for using influencers to get the word out about your brand, this conversation is for you!
In this episode, you’ll learn…
[00:00] Intro
[00:36] How Mike’s CPG career has evolved from corporate to entrepreneur
[03:29] What a CMO is and how they support growing businesses
[07:11] What influencer marketing is and how it works
[13:32] How you can pay influencers to work with your CPG brand and how you can tell if the relationships are working for you
[19:37] How influencers can help you build a community for your brand
[25:25] How fitness and quality time keep Mike grounded
Get full notes and a transcript at: https://www.thehudsonkitchen.com/podcast/
To get more Food Business Bites right in your inbox, sign up for our newsletter at thehudsonkitchen.com.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com