Canada's Missing Agri-Food Election Agenda, RoundUp for Roundup and Jake Karls, Co-Founder & Chief Rainmaker, Mid-Day Squares

In Season 5, Episode 33 of The Food Professor Podcast, hosts Michael LeBlanc and Dr. Sylvain Charlebois deliver a dynamic episode split between urgent food policy news and an in-depth interview with Jake Karls, Co-Founder and Chief Rainmaker of the powerhouse better-for-you brand Mid-Day Squares.

Kicking off with the news segment, Sylvain and Michael break down Canada's approaching election and the glaring lack of meaningful agricultural policy across party platforms. While the NDP pushes for price freezes and a windfall tax on grocers, the Liberals and Conservatives offer little in the way of innovation or supply chain resilience. The hosts also tackle the impact of Ottawa's retaliatory tariffs, which drive food inflation and force Canadian grocers to de-Americanize sourcing. This effort comes with significant costs to consumers. They also discuss the potential discontinuation of the glyphosate-based herbicide Roundup and the increasing scrutiny of petroleum-based food dyes like Red #40, calling science and public perception into question.

The second half features an electrifying interview with Jake Karls, who updates listeners on Mid-Day Squares' journey since his last appearance. From humble condo kitchens beginning to producing over 130,000 chocolate bars daily, Jake shares how building an in-house manufacturing facility—rather than relying on co-packers—enabled product consistency, brand authenticity, and rapid scaling. He dives into the challenges of being a media-first company, the evolution of its storytelling strategy, and its pivot into new product categories beyond chocolate.

Jake opens up about battling cocoa price surges, securing supply chains, and staying BRC-certified. He also previews Mid-Day Squares' upcoming expansion to triple output capacity, pushing the brand toward $225 million in potential revenue. The conversation closes on a powerful note about the importance of storytelling in entrepreneurship and building brand trust at scale.

Whether you're a CPG entrepreneur, policy wonk, or retail trend-watcher, this episode offers an unfiltered look at macro-level food system dynamics and the bold entrepreneurial journey reshaping the snack aisle across North America.

The Food Professor #podcast is presented by Caddle. 

 

About Us

Dr. Sylvain Charlebois is a Professor in food distribution and policy in the Faculties of Management and Agriculture at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Before joining Dalhousie, he was affiliated with the University of Guelph’s Arrell Food Institute, which he co-founded. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. Google Scholar ranks him as one of the world's most cited scholars in food supply chain management, food value chains and traceability.

He has authored five books on global food systems, his most recent one published in 2017 by Wiley-Blackwell entitled “Food Safety, Risk Intelligence and Benchmarking”. He has also published over 500 peer-reviewed journal articles in several academic publications. Furthermore, his research has been featured in several newspapers and media groups, including The Lancet, The Economist, the New York Times, the Boston Globe, the Wall Street Journal, Washington Post, BBC, NBC, ABC, Fox News, Foreign Affairs, the Globe & Mail, the National Post and the Toronto Star.

Dr. Charlebois sits on a few company boards, and supports many organizations as a special advisor, including some publicly traded companies. Charlebois is also a member of the Scientific Council of the Business Scientific Institute, based in Luxemburg. Dr. Charlebois is a member of the Global Food Traceability Centre’s Advisory Board based in Washington DC, and a member of the National S