Solo Dining, Trade Diversification, and Snack Innovation with Kirk Homenick, President of Naturally Homegrown Foods

In this episode of The Food Professor Podcast presented by Caddle, co-hosts Michael LeBlanc and Dr. Sylvain Charlebois bring their trademark mix of food industry news analysis and an in-depth conversation with a leading Canadian food entrepreneur.

The episode opens with a wide-ranging look at the Canadian retail and restaurant landscape. Sylvain shares highlights from his keynote in Brampton, Ontario, where the city is building momentum as a potential logistics hub for food and agriculture. Michael and Sylvain discuss strong retail sales numbers, resilience in consumer spending, and a new Restaurants Canada report. The report highlights shifting meal occasions, with Canadians dining out less often but increasingly turning to delivery services like UberEats and DoorDash. They also unpack the surprising rise of solo dining, with nearly 30% growth in single reservations year over year, and how restaurants can adapt to this trend through design and menu innovation. The hosts then tackle Farm Credit Canada’s call for greater export diversification, weighing the challenges of competing in heavily subsidized global markets. Finally, they examine the U.S. government’s controversial decision to cut data collection on food insecurity, with Sylvain stressing the long-term risks of limiting access to robust research data.

The second half of the episode welcomes Kirk Homenick, President of Naturally Homegrown Foods, the Surrey, B.C.–based company behind Hardbite Chips and PopTastic popcorn. Kirk shares the story of his company’s growth from humble beginnings in Maple Ridge to its current 42,000-square-foot facility. He explains how Hardbite has stood out in the competitive snack aisle by emphasizing transparency, Canadian-grown ingredients, and lifestyle-driven branding. Kirk highlights the role of avocado oil in fueling 82% annual growth since 2018, how PopTastic quickly became an award-winning hit, and why innovation in seasonal flavours and packaging keeps the brand fresh and relevant.

Kirk also offers a candid look at challenges, from volatile ingredient costs to managing manufacturing complexity, and how his team leans on operational excellence and creativity to stay ahead. Looking forward, he outlines plans for geographic expansion into Eastern Canada and the U.S., while teasing the development of entirely new snack brands focused on functionality and evolving consumer demand.

With both big-picture analysis and insider insights from one of Canada’s most dynamic snack entrepreneurs, this episode delivers food for thought on the future of retail, restaurants, and the growing snack market.

The Food Professor #podcast is presented by Caddle. 

 

About Us

Dr. Sylvain Charlebois is a Professor in food distribution and policy in the Faculties of Management and Agriculture at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Before joining Dalhousie, he was affiliated with the University of Guelph’s Arrell Food Institute, which he co-founded. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. Google Scholar ranks him as one of the world's most cited scholars in food supply chain management, food value chains and traceability.

He has authored five books on global food systems, his most recent one published in 2017 by Wiley-Blackwell entitled “Food Safety, Risk Intelligence and Benchmarking”. He has also published over 500 peer-reviewed journal articles in several academic publications. Furthermore, his research has been featured in several newspapers and media groups, including The Lancet, The Economist, the New York Times, the Boston Globe, the Wall Street Journal, Washington Post, BBC, NBC, ABC, Fox News, Foreign Affairs, the Globe & Mail, the National Post and the Toronto Star.

Dr. Charlebois sits on a few company boards, and supports many organizations as a special advisor, including some publicly traded companies. Charlebois is also a member of the Scientific Council of the Business Scientific Institute, based in Luxemburg. Dr. Charlebois is a member of the Global Food Traceability Centre’s Advisory Board based in Washington DC, and a member of the National Scientific Committee of the Canadian Food Inspection Agency (CFIA) in Ottawa.

 

Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. 

Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conferenc