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March 4, 2025 45 mins

Independent retailers struggle with declining foot traffic, social media overwhelm, and marketing fatigue. But what if there was a way to turn things around? In this episode, Pete Mohr sits down with social media expert Crystal Vilkaitis to uncover strategies that help retailers grow their business, connect with customers, and increase sales.

What You'll Learn:

The best ways to use social media to attract loyal customers

→ How to get your customers to post about your store

→ Why paid advertising still works for independent retailers

→ How to create events that actually bring in foot traffic

→ The power of the "5-Mile Famous" strategy for dominating your local market

Guest Info:

Crystal Vilkaitis – Founder of Rooted in Retail

Website: rootedinretail.com

Instagram: @rootedinretailhq

Special Offer for Listeners:🚀 Save $1,000 on Evolve Conference tickets! Use code PETE at rootedinretail.com/evolve

📩 Connect with Pete:

Email: pete@simplifyingentrepreneurship.com

Website: Shoetopia

Podcast: The Footwear Retailer Podcast

Running your business shouldn’t mean running yourself into the ground.

The 10 Laws for Moving from Operator to Owner is a free downloadable guide to help you systemize your operations, empower your team, and actually enjoy the business you’ve worked so hard to build.

Grab your free copy now at simplifyingentrepreneurship.com/laws.
The shift starts here.


PLUS: Whenever you're ready, here are 3 ways I can help you move from the Operator’s seat to the Owner’s seat in your business:

1. Take the Value Builder Assessment to better understand the areas of your business that add the most value to your business - Click Here

2. Uncover your Kolbe. Whether just for you, or for your full team, better understand leadership strengths and ways you can advance your People - Click Here.

3. Listen my other podcast Business Owner Breakthrough podcast as well for quick tools and tips - Click Here

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