The Next Chapter: Building The Heritage Club with Roger Barnett

For years, I thought my time for new business ventures had passed, until I discovered Shaklee and its visionary leader, Roger Barnett. If you’ve been following me on social, you’ve probably heard of the Heritage Club. It’s more than just a beautiful brand, it’s a reflection of everything I stand for, and one of the cornerstones of this venture is my partnership with Shaklee.

Roger Barnett is the Chairman and CEO of Shaklee Corporation, a pioneering natural nutrition company founded in 1956. With over 2 Million members and ambassadors across North America and Asia, Shaklee’s ageless movement immediately caught my attention. But what truly blew me away was Roger himself — a brilliant entrepreneur with an impressive career that began in investment banking and grew into groundbreaking ventures like Beauty.com and revitalizing iconic brands like Burberry through his family’s legacy. With degrees from Yale and Harvard and a career rooted in making an impact, Roger is the kind of business partner you dream of working with.

When I started exploring Shaklee’s products, especially their EWG-certified clinical-grade skincare and nutrition lines, I was hooked. After personally experiencing the incredible impact on my health and skin, I knew this was more than just a business—it was a mission I couldn’t ignore. 

That’s how the Heritage Club was born. It’s not just a brand I’m proud of; it’s a movement built on doing things differently—classy, sophisticated, and purpose-driven. And partnering with someone like Roger, who shares that vision, feels like a divine alignment. In this episode, you’ll hear directly from Roger about his journey, Shaklee’s mission, and how we’re working together to revolutionize the beauty and wellness space. If you’re ready to get inspired and maybe even think about how you can plug into this vision—stay tuned. Let’s dive in!

In this episode:

• Roger’s Purpose-Driven Leadership
• Entrepreneurial lessons from Roger’s early ventures from shoe-shining to Beauty.com
• The Search for Shaklee and Its Unique Business Model
• Discovering Shaklee’s Legacy
• Science-Backed Wellness
• Combining Heritage with Innovation — how Shaklee, much like Burberry, harnesses timeless quality to fuel innovation and continued growth
• Community Marketing™: The Heart of Shaklee
• The Heritage Club
• The Land of AND
• Rewards for Impact: Shaklee’s Revolutionary Compensation Plan
• Strategies that drive Shaklee’s growth
• Health on a Global Scale
• Why Small Wins Matter
• And so much more!

Links and Resources:

• Join Heritage Club | https://fordify.myflodesk.com/heritageclubvideo
• Instagram - @heritageclub | https://www.instagram.com/heritageclub/ 
• FORDIFY with Emily Ford | https://fordifymybrand.com/ 

Connect with Roger

• Instagram | https://www.instagram.com/rogerbarnett/ 
• Facebook | https://www.facebook.com/RogerLBarnett/ 
• YouTube | https://www.youtube.com/c/shakleehealthandwellness 

Connect with Emily

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