Balancing Purpose & Profit: Building a Business That Serves with DJ Olojo & Virginia Elder

How do you grow a thriving business while staying true to your passion for helping others? In this episode, DJ Olojo sits down with Virginia Elder to discuss the fine line between purpose and profitability—sharing how he helps families stay in their homes while also capitalizing on real estate opportunities.

Together, DJ and Virginia explore key lessons in authority-building, including:

✅ Creating a financial budget and timeline for brand growth

✅ Strategically integrating podcasting into a marketing budget

✅ Measuring ROI beyond direct client acquisition

✅ Outsourcing content management to maximize efficiency

Timestamps:

(00:34) Balancing Business and Personal Brand

(10:43) Strategic Planning for Personal Brand Growth

(16:01) Budgeting for Brand Building

(27:19) Overcoming Challenges in Podcasting

(33:01) The Power of Outsourcing for Sustainability

(46:03) Embracing Purpose in Business

DJ’s abundance mindset shines through when he says, “By helping those folks, I'm doing them, or their generation, a good deed that inevitably will come back to me in some way, shape, or form.”

Virginia and DJ also discuss the realities of podcasting, from handling online criticism to adjusting strategies for long-term sustainability. If you're looking to align your passion with profit while making a meaningful impact, this episode is packed with insights you don’t want to miss!