"You're Lying to Yourself!" Social Media Expert Eric Jackman on 2024 TikTok Strategy, Elon Musk's Twitter Takeover, and My Fragile Ego (NEW YORK CITY)

Social media runs our lives.

TikTok dominates our attention span. Instagram likes (or lack thereof) determine our self-worth. Alluring notifications from Twitter pull us from the present moment--the most precious thing we have.

Because of the stakes, any conversation about social media is an important one. And to do it right, I've once again enlisted the help of my friend and mentor Eric Jackman, the social media guru behind MMAFighting's Instagram, TikTok, and X pages, which feature a combined 3M followers across platforms.

From the Gimlet studios in Brooklyn, NewYorkRic (as he's known on the Internet) and I discuss the following:

• Intro (00:00)
• How he lost a lot of weight this year (01:46)
• Why he will never leave New York City (16:38)
• Working with Ariel Helwani (21:00)
• Why Eric loves working in MMA (27:20)
• What it's like working in social media (34:11)
• Why I gave up TikTok (42:30)
• Eric and I disagree about the morality of social media and how to use it properly (46:00)
• The social media strategy Eric would prescribe for me (58:42)
• How to make an engaging TikTok video (01:03:04)
• How to stay up-to-date with rapidly changing social media trends (01:08:10)
• Should you post on all platforms or just specialize in one? (1:17:05)
• Whether Elon Musk has helped or hurt Twitter (01:19:53)
• The effect of social media on attention span (01:28:55)
• Advice to his younger self and whether he has any regrets (01:32:26)

Follow Eric on X @newyorkric.

To purchase my book at a discounted Black Friday price for a limited time, visit this Amazon link.

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