In this episode of The Founder Tapes, I sit down with Lyn Nguyen, the powerhouse behind Auvie Consultants, a boutique agency revolutionising e-commerce operations for seven and eight-figure brands. Lyn shares her journey from leading operations at MiHIGH to founding Auvie Consultants in early 2023, driven by her passion for streamlining e-commerce logistics and systems.
Recognised as one of Inside Retail’s Top 50 People in E-Commerce for 2025, Lyn delves into the often-overlooked realm of backend operations, emphasising the importance of efficient systems over flashy marketing tactics. She discusses how her hands-on, tailored approach helps brands scale sustainably, saving clients hundreds of thousands through optimised supply chains.
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Find Auvie Consultants: https://www.auvieconsultants.com/
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