Taking On Toy Giants With Ex Global Brand Manager At Moose Toys David Zwier

David Zwier is the founder of Bonny, an eCommerce brand making comfortable, luxurious, yet affordable doonas. Before he founded Bonny, David was the global brand manager at Moose Toys, which was a 5-year masterclass in branding.  

In his time there, David got to work on massive projects involving licensing deals with Disney and Marvel and making Shopkins a $1b brand in its own right. He got incredible opportunities like flying to LA to shoot TV commercials, pitching to Walmart executives, attending toy fares in Hong Kong, and so much more.  

He then went out on his own, founding Bonny. After searching for a product idea, he found a niche but broad gap in the market. Niche as in no one was doing it, and broad as in it’s a product for everyone. He realised that there are so many doona types and brands out there, but no one is known as the #1 donna brand. Bonny makes doonas for summer, winter, and the months in-between. 

Part 1 of this interview (which is this episode) will be a branding masterclass, with a focus on the lessons and insights David accumulated while working at Moose Toys. Part 2 will focus on the eCommerce side of things, and how to build a successful business from nothing.

David is a very logical thinker, and this 2-part interview is absolutely packed with insight, advice, and wisdom. Let’s get into it. 

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Find Bonny on Instagram: @chillwithbonny and TikTok: @chillwithbonny

Find Bonny’s doonas: https://bonny.com.au/ 

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