Today we speak with Andy Culligan, fractional CMO and Marketing Consultant for BaseHQ, and his Executive Assistant, Miranda Berry, who he hired through BaseHQ. Andy is a sales person stuck in a marketer's body. He shares his journey from sales to marketing and entrepreneurship, opening up about how his decade of experience led him first to burnout, which inspired his entrepreneurial venture and led to a partnership with BaseHQ, which ultimately led him to hiring Miranda, even when he was nervous about the risk of investing in help.
Miranda became a virtual assistant through BaseHQ after her own experience with burnout, and explains how finding an Executive that you authentically connect with helps you foster that relationship and understand holistically how they work—both in their professional and private lives.
The episode further discusses the importance of vision alignment between the Executive and the Force Multiplier and the significance of taking risks in business. A valuable takeaway from this episode is the role of strong partnerships in business growth, which aren't necessarily made in person but are built on trust and shared values. Andy and Miranda's story serves as an inspiration for listeners to take that leap in their professional journey.
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