June 19, 2025 • 30 mins
When his newborn faced a medical crisis, Shaker Rawan, Founder and CEO of WoddleBaby, built a device to help parents track their baby’s health from home. 👶📊
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Episode Transcript
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Steven (00:01):
Welcome to the Four Worlds Podcast from Tomorrow's
World Today.
We're diving into the latest intech, science, and
sustainability, from nature'smysteries and the world of
inspiration, to the hands-oncrafts of creation, the bold
breakthroughs of innovation, andthe scaled-up wonders of
production.
This is your ticket to thestories shaping tomorrow.
(00:22):
On this episode, we sit downwith Shaker Rwan, the CEO of
Waddle, to talk about arevolutionary smart changing pad
that harnesses AI to track yourbaby's growth progression and
detect any health issues.
All right, Shaker, welcome intothe show.
We're really happy to have you.
We're super excited to hearabout Waddle Baby's story and
(00:45):
how everything started.
So we'd love to welcome you tothe show.
Thanks for joining us.
Thank you very much for havingme.
So let's start where...
Everything began where WaddleBaby started in that inspiration
that snowballed into now whatis an innovative product.
So take us through that journeyand back to the beginning.
What inspired you to startWaddle Baby?
Shaker (01:08):
Yeah, for sure.
So we have two kids.
We have an older child, and bythe time our second child was
coming, and we were like, hey,look, we're off the training
wheels.
We know what to do.
Everything is good.
Except that we brought our babyhome, our son, and he got sick.
The technical term is a failureto thrive, but basically what
(01:31):
that resulted is a months-longissue with his health where he
had dropped a lot of weight.
He was very weak.
And we were back and forthbetween the home and the
doctors.
We had the advisors on thecall.
We had, you know, bought everytool we could get our hands off
(01:51):
on.
And really, like, what thatkind of highlighted was just...
there's an old adage that ittakes a village to raise a
child.
And we didn't really have thatvillage anymore.
Like the support system thateven though we have access to
healthcare and everything elseis really, really hard because
there's two parents work, youknow, one on mat leave, one
working full time with a sickchild.
(02:13):
And so the stress, the anxietyand the overall, like just the
pressure on the family was likeincredible.
And so all I wanted to do wastry to kind of trend how he was
doing.
Is he getting better?
Is he getting worse?
Or is he stable?
Can I give his data from thehome to the doctor so that they
can make clinical decisions so Ididn't have to take him in for
(02:36):
weight checks every other day?
And so what ended up happeningis I ended up printing this box
that was a pad, used asmartphone for its brain, and I
would stream his data out to anAWS Amazon ML model that I was
trying to kind of tune for himFast forward, this was like,
(02:59):
where I'm like, oh my God, thisdoesn't work.
There's no tool to get hisvitals to the doctors.
There's no way I can train hishealth to see if he's improving.
And of course, like, you know,we don't have this sort of
village anymore around usbecause everybody's busy with
their own lives.
And so you're very in this kindof isolated, lonely place when
(03:21):
you have like a sick kid,because, you know, other parents
have kids, they're busy withtheir families and stuff like
that.
And so that was sort of thegenesis behind it.
And it's like, you know, my sonis a healthy little boy now,
he's all well, but I mean, sixmonths of hell kind of led us to
think that, hey, there's gottabe a way we gotta fix the
problem between where you havean infant in the home And
(03:45):
doctors in a hospital, can youget that data to them so that
they can help you and makedecisions in sort of longer
term?
How do we kind of elevate thatexperience so something as
rudimentary as a diaper changecan become something that is a
little bit more connected, alittle bit more supported?
Steven (04:01):
You know, we discussed that problem, something that was
very personal to you, inspiredyou to create this product, this
smart changing pad.
So dive into a little bit aboutthat and what it does and its
capabilities and how it couldhelp new parents or experienced
parents, all of the above.
Shaker (04:21):
Yeah.
So we were trying to actuallysolve like three different
problems, I think,simultaneously.
Because the way our societyworks is that we're kind of
hyper-focused on, hey, what'sthe specific problem you're
trying to solve?
This one small little thing.
And I think some of theinfrastructure problems that we
(04:42):
have is kind of across behavior,across communities, across
health systems and insurancecompanies and things like that.
So what Waddle is, is achanging pad.
For all intents and purposes,it's a utility product.
You put your baby on it whenyou want to change their diaper.
But with every diaper change,it takes a snapshot of their
(05:04):
vitals.
And it takes that snapshotbecause we built in a scale in
it that's a medical grade scalethat will connect this year into
your health system so that youcan take this baby's weight data
and give it to the doctors,which is a very good indicator
of their health.
But then we also looked atthings like behaviors and just
(05:25):
kind of like the nurseryproblem, right?
It had to look good.
So we had to design it so itlooks beautiful.
My team is from like the bigtech companies.
And so we brought a lot of ouraesthetic designs from the
Apples and Googles of the worldinto the product.
So then we were like, okay,look, the nursery gets
cluttered.
People are used to now havingthings like baby trackers.
(05:47):
They have nightlights and theyhave warmers.
You know, they have white noisemachines and things like that.
And so we kind of incorporatedall of that into a single
device.
And so the second problem welooked at is like, hey, can we
just make the nursery lesscluttered and more aesthetically
simple?
And so we made it an all-in-onedevice.
And then the third problem thatwe kind of looked at is really
(06:11):
like you buy hardware now and itkind of stays and it's like a
brick, you know, like especiallymost of our furniture and
things like that.
What if we made it smart?
What if it continues to getlearned and get smarter?
And so we built in Wi-Fi in itso that every week now we can,
you know, get feedback fromcustomers.
We take their feedback, turn itinto new functionality and we
(06:34):
release it onto the device andthe device just keeps getting
smarter.
It has a screen, it has atouchpad, so you can actually
see new features and interactwith it.
So, you know, really what itis, is that it's a utility
product, but it's designed tominimize the clutter in your
house.
It's designed to collect thatdata and securely give it to
(06:54):
your doctor or yourpediatrician.
And then it's designed to getsmarter.
With time, as you use it, itgets smarter and smarter to
become, you know, really thattool that just passively just
helps you and every parent inthe home.
Steven (07:09):
And with that, all of that information, it gets
reported to the family doctor,to the pediatrician.
But does it also give kind ofthe parents a peace of mind
every time they put their babydown?
They know exactly what's goingon in the vitals and the health
signs.
Shaker (07:25):
Yeah.
Yes.
So I think there's one thingthat's really important about
the data is that we design thisthing to be for the families.
And so the data doesn't goanywhere unless you ask it.
You share it yourself.
So you have full control overthe data.
If you want, you can delete thedata and your personal data
goes away.
(07:45):
And so the data never getssold, transmitted, or shared
with anyone unless you're doingit yourself.
The second part of that datathat is that it streams into our
artificial intelligence modelsthat now take that data,
understand how your child isdoing.
And so instead of like Googlingrandom questions, now you can
(08:06):
go into our app and just ask andsay, hey, what's Steve doing?
Is he growing normally?
What kind of activities can Ido with them?
And the AI is getting smarterand starting to now give you
like feedback loop of like, hey,by the way, do you know that
like Steve is now like threemonths old?
He leads a new site.
diaper oh by the way you knowlike he's three months old like
his eyes are now starting tofocus now you can actually you
(08:28):
know do activities certainactivities oh here's how you do
belly time which is an exerciseto help the babies strengthen
their necks so they can holdtheir head up and things like
that so the peace of mind is thebyproduct of this tool that is
just really bespoke for yourfamily And now it's starting to
kind of give you information sothat you don't have to go and
(08:51):
like, you know, I remember whenI was a sick child, I was on
Google like a couple hours aday, just looking and reading
random things.
And it didn't pertain to my kidbecause it was just kind of
everything.
But now with artificialintelligence, what we're really
looking for is a way to kind ofcreate a curated experience
that's just for you, that isaround your personal experience
and your specific child.
(09:11):
And then, you know, so thatway, you know, your peace of
mind really comes out, hey,there's a tool that actually
understands what my situation isand can actually now help me
like, you know, better track myinfant.
So, you know, in addition tolike the weight tracking, we
track diaper, feeding, sleeping,so that, you know exactly.
(09:32):
You know, one of the moms askedus, I thought, look, I want my
nanny to be able to, you know,they text me daily how much the
baby slept and how much they ateand what they did and stuff
like that.
Can you put that in the app?
And we're like, sure.
So we add like collaborators inthe app so that now you can,
your entire family can be in theapp and you can see across
like, hey, I'm a busy parent.
I'm at work, but I can seeexactly what, how my baby's
(09:54):
doing.
Steven (09:55):
So it's clear that you take customer feedback very
seriously.
So through that, how has thefeedback been for new parents
especially?
Because look at your situation.
You said spending hours onGoogle.
How about those parents thatdon't have the experience of
previous children?
What kind of feedback have yougotten from those ones that have
(10:16):
their first kid and are just sounsure about a lot of things?
We
Shaker (10:20):
talk to customers on a daily basis.
I am in our support channel.
I answer calls.
I answer emails.
I talk to them because it'sreally, really important.
We went from an idea to aproduct in the market under 18
months.
And it's very, very hard to dothat for a piece of hardware,
especially a hardware assophisticated as this.
(10:42):
But we had been building techat a global scale previously, so
we knew a lot of things when wecame in on what to do and how
to gain efficiencies.
But what happened is we put theproduct out, and immediately
parents who got it, they'relike, hey, we've got some really
interesting feedback.
A parent with a toddler, thetoddler thought the screen is
(11:03):
amazing, and then they startpressing all the buttons, and
they're like, oh, can you put ascreen lock?
Fantastic feedback.
And of course that turns into afeature.
Then there's parents who arelike, hey, I'd like to get more
intuitive weight measurementsand stuff like that.
So can it do this on demand?
Can it just automate that?
(11:23):
So we're like, okay, great.
We can build some basicdetection capabilities that
determines, hey, some baby's onit, and now we can start to
measure that.
But then there's other kind offeedback, like early stage
parents, especially first-timeparents, they're like, can you
help me track how much I'mbreastfeeding versus how much
I'm pumping And so that'sactually something that has
(11:46):
recently come in.
And it's like, yeah, that makessense.
We can track how much you'repumping, how many hours you're
pumping, how much milk is comingin.
And then they want to be ableto measure things like, hey, did
they have breast milk?
Did they have bottle?
And can I track that so that Iknow which bottles are used when
that milk was pumped?
(12:06):
And so that kind of feedback isincredibly valuable for us.
Because this device is sosmart, we basically build and
release new functionality to itevery week.
you know, there's a warmerbuilt in.
You know, we added the featurethat allows them to make the
temperature a little bit warmerso that compared to the ambient
temperature of the room, the padis a little bit warmer so that
(12:27):
they take the baby out of thebath or they're changing them in
the middle of the night.
They can put them on there.
Steven (12:32):
Now, that's really interesting.
Just hearing about all of thefeedback and just the changes
that you made, like the warmerand all of that.
Let's go back to the early dayswhen maybe you weren't able to
gather that feedback and gatherdata.
What are some of thosechallenges that really impacted
the early days and helped shapethe company's direction to where
you are now?
Shaker (12:53):
I think I would go back to kind of what I was saying.
It's a complicated problem,right?
What we are trying to workthrough is this idea that
parenting is the hardest job.
When you have a child, it's thehardest job.
And oftentimes, there is nomanual.
You kind of just make your waythrough it the best you can.
You read books.
You try to look at thingsonline.
(13:13):
You try to get resources.
But really, at the hospital,when you're being discharged,
it's really like the doctor kindof turning to you and saying,
OK, this is yours.
Now you go care for this humanbeing.
And you're on your own, right?
And, you know, our parents, ourfamilies, our extended friend
networks, like they're notalways there with you at three
(13:34):
o'clock in the morning whenyou're like getting up.
And so, and especially if youhave a sick child or a child
that you're like, you know,you're going through like a
tremendously, you know,stressful situation.
So the complexity of theproblem was really like
bewildering to say, hey, look,we've got a series of problems.
They're all intertwined.
(13:55):
It all comes down tounderstanding the heads of just
these parents, right?
It's like, oh, I can't get thedata to the doctor.
Well, that's the parent'sresponsibility, the caregiver,
to take the child to the doctor.
Oh, I can't track my baby'sdevelopment.
And now that comes back to theparent.
And, you know, I've seen momsand dads with like books of logs
where they're like trying totrack everything about their
(14:17):
child and things like that.
You know, it all comes down tothe parents.
Everything is on the parent'sshoulder.
And so what we wanted to do waskind of really just focus on
how do we support the parent?
You know, we talk about likegiving parents peace of mind,
but what does that really mean?
It means helping them ask forthe help that they didn't think
(14:38):
they could get because you don'task for it because you don't
think it's possible.
And so that's kind of where westarted.
And so we decided to tackle theproblem a little bit
differently than I thinktraditionally.
We are not like a consumer-onlydevice.
We're not a healthcare device.
We're not a pure data company.
We're all of those things allat the same time.
(14:59):
It's the first clinical devicethat is a full transformer.
It's a utility.
Your kid is going to pee andpoop on it, and that's totally
fine.
And it's going to also provideinformation for a doctor to make
a clinical decision.
It can do that spectrum ofthings because we decided that,
hey, this complicated problemdoes require effort to solve.
Because if you solve it, itmakes all of us just a little
(15:22):
bit better equipped.
Steven (15:24):
That's a great point about the design.
I mean, this device is going togo through a lot of hardships
when it's used as a changingpad.
So that's a great point.
It brings attention to itsdurability, I'm sure, how it can
withstand a baby.
Shaker (15:42):
The first box we designed, for example, was this
very fancy box.
It's the Apple iPhone box.
We took inspiration fromApple's packaging for their
laptops and for their phones andwe used that kind of concept to
build this really nice box butit wasn't recyclable you know
like it's hard to recycle thoseapple boxes right it's very
(16:04):
premium but it's very hard so wekind of like took that then we
looked at the materials we werebuilding we're like okay you
know this thing has to you knowwe can't build like we're used
to where electronics is justlike you throw them away you use
them kind of trade them in orthey kind of have a built-in
obsolescence and so we built theproduct to last you and i can
stand on it and it's not goingto break Wow.
(16:25):
You know, so it's designed sothat up to, you know, you can
use it for your kid up to whenthey're like five years old and
stuff like that.
But it's also designed to last.
We also build the technologylike lots of tech companies are
building.
They're going to give you apiece of hardware, but then
they're going to give you thesubscription so that you can
turn on all the features unlessyou pay the subscription.
So we're like, no, no, we'llmake all of the features
(16:47):
available.
If you want to have asubscription because you want to
keep your data longer, then youcould choose to do that.
But otherwise, the functionwise you have a device and so
you can use it for your secondkid right and this thing because
it's wipeable and washable youcan just clean it up and like
it's perfectly fine it willcontinue it keeps getting
smarter so you the investmentyou make to buy it for the first
one just means you're gonnait's gonna last five years and
(17:09):
you're gonna be able to use itfor the for the next one uh so
so we've gone kind of both froman environmental perspective but
also longevity but also youknow just kind of the way
behaviors and the way we arelooking at things is that we
want to make a good qualityproduct that's durable.
that lasts and, you know, foryou while you're trying to take
(17:31):
care of your kids.
So you don't have to worryabout the product, you know,
you're already, you've gotplenty to worry about.
Steven (17:38):
With a newborn, you've got plenty, plenty on your
plate.
And you just talk, just talkingabout the longevity of it.
Would you consider that one ofyour sustainability efforts just
because of how long it canlast?
And are there any othersustainability efforts that
you'd like to embrace?
Shaker (17:56):
Absolutely.
I really love I love the ideaof being able to pay it forward,
right?
The ability to kind of look atthese kind of technologies, not
as a sort of a transactionalsort of, hey, I got this thing
and I'm going to like throw itin the garbage after I'm done
with it, but rather as a toolthat can go to the next group of
(18:17):
people.
And so we have, over the nextcouple of years, we have a
couple of programs that havecome online.
So right now, we just started.
We gave a few to some militaryfamilies because they need it.
And it's a premium product.
And so we wanted to make surethat we can support them.
But I'd love to be able tohave, for us, is that a program
(18:38):
where we can kind of refurbishthese things and give it out to
other people who need it aswell, right?
Especially because the deviceis designed to speak multiple
languages.
And so as we integratedifferent languages to it, can
we pass it on to somebody in adifferent country that can use
it but can't access it withtheir current economics?
Steven (18:59):
And so that just brings up another question.
Let's, you know, that's alittle bit about your company
themselves repurposing them.
What about families?
Let's say they have a kid andthey're kind of done with it and
want to maybe repurpose withinthe family.
Maybe another family member hasa kid.
Does it have that capability tochange that information?
Shaker (19:21):
Absolutely.
So it's, again, I think becauseof our experience building sort
of this sort of big techenvironment, We brought all of
that.
It's just like your phone.
You want to give it to somebodyelse, just reset it and give it
to the other person and theother person picks it up and
uses it.
That's it.
We made the process reallysimple so that people could do
(19:42):
things like that.
You want to donate it, resetit, your device gets reset and
all your data gets erased andgive it to the next person and
they can go to download the appfor free and then register the
device and they're good to go.
Steven (19:55):
I think that's so important to highlight just
because of how technology isevolving.
Some people have differentopinions on the technology, on
AI.
So I think that's reallyimportant to highlight how it's
as simple as resetting it,deletes the data, and then you
could pick up right where youleft off with someone else with
another baby.
Shaker (20:15):
Absolutely.
And the next person who takesit and downloads the software,
they're just going to get allthe new features that was built
onto the device.
They'll get it downloaded.
It just means that they don'thave access to anybody else's
data.
And then they just start usingit for themselves.
Steven (20:32):
Yeah.
I think that's a very uniquesustainability effort because
when it comes down to it, it issustainable.
I mean, you're producing thisdevice and a user has it, they
get their use out of it, so onand so forth.
And it kind of just, you know,goes along to the next one.
Shaker (20:48):
Yeah.
We consider it a durable good,right?
It's not a sort of a, what doyou call it?
Like one of these products thatyou buy in, like a one-time use
product, right?
It's designed to be durable andmaintain its functionality so
that you can do that.
Steven (21:09):
Yeah, no, that's great.
That's exactly where my mind'sat.
So I want to switch things up alittle bit.
I want to know about Shaker andhis team and how you guys
innovate, how you guysbrainstorm.
You're a little familiar withTomorrow's World today.
We chatted about that offcamera.
We are.
creation, innovation, andproduction, all of which that
(21:34):
drive each other.
So you and your team, when yousit down, how do you, let's say,
use those four worlds in yourown business and your own
business model?
And how do they drive eachother at Waddle?
Shaker (21:45):
You know, I go back to kind of my Always back to myself
and I'm like, you know, whatdrives me, what motivates me?
You know, I'm an immigrant.
I'm from Afghanistanoriginally, but I got a chance
to, you know, grow up in NorthAmerica and I've been incredibly
privileged.
I've had a lot of reallyincredible people, like even
(22:07):
just our like venture capitalgroups, like Haldex and Woodward
Ventures that have backed us.
Like we've been very fortunateto have had a lot of
opportunities opportunitiesgiven to us.
That shapes my view that Youknow, I came from this very
humble beginning of like, youknow, being an immigrant native
country, you don't speak thelanguage, you know, you're going
(22:29):
through all of that.
But then, you know, kind ofgoing through education and then
getting opportunity afteropportunity and seeing that like
hard work kind of pay, how thatshapes our outlook.
The people that have shaped mylife and, you know, have given
me opportunities as I was kindof going through my career and
my life.
And I do think now my kids arelike those little people that
(22:50):
kind of shape how the person I'mbecoming is kind of part of
like the soul of this company.
My other team members fromproduct, from software, from our
engineering teams, from ourmarketing team, they all kind of
share the similar vision andoutlook of, look, we want to
just make things a little bitbetter, right?
(23:11):
And so everybody's motivatedfrom that perspective.
Most of my team is our parents.
And so they've experienced someversion of these challenges
themselves.
And so they're like, yes, thisdefinitely makes sense.
This is why we're trying tokind of solve for this.
But also I think where we'vehad a chance to play globally.
(23:32):
We've had a chance to buildtechnology at the global scale.
And so we know kind of the, wehave a wider perspective.
It's kind of funny because likea lot of times people are, we
think like everything is likesolved inside the United States.
No, accessibility, access tohealthcare is still an issue
here, right?
Every parent has aspirations tohave, you know, a healthy, you
(23:57):
know, happy child, but everyparent struggles.
You know, I always go back tothose three o'clock in the
morning, you know, feelingswhere you are just like beside
yourself.
You want to have, you know, howdo we help that parent when
they feel the most vulnerable,the most tired, the most
stressed and alone and help, youknow, make them feel like, hey,
(24:19):
they're going to be okay.
They're going to get throughall of this, right?
And so the way we look atinnovation also involves a lot
around looking back, looking atthe present, but then also
looking across industries.
We intentionally bring in ideasfrom different industries
outside of tech so that we canlearn from it.
(24:41):
How do we cross-pollinate ideasin ways that challenge
innovation what we hadtraditionally assumed was gonna
be the way to go.
So for example, like one of thethings that, you know, we bring
in a lot from folks that lookat childcare, look at, you know,
the psychological side ofthings into the technologies,
(25:02):
how much data do parents wannasee Like there is a limit where
you're kind of like, if youprovide too much data, it just,
you know, creates more anxietythan instead of solving for it,
right?
So how do we, you know, what isthe human capacity for
consuming information?
What is the right bite size ofinformation?
So we try kind of bringingthat.
(25:23):
We also look at things like,you know, bring things from the
educational market and justlearn from them to say, hey,
what is the best way we canlearn to improve our behavior,
you know?
As a parent, I constantly amtrying to challenge myself.
I'm like, you know, I blow upon my kid.
They're not listening and stufflike that.
And so we actually went out,built an entire knowledge base
(25:46):
and put it into the AI, trainedthe AI on that.
And it's unbiased, right?
Because the AI is just amachine.
It's just trying to like giveyou some thoughts around like,
you know, a way to kind ofcommiserate with you on the pain
you're feeling, but also tohelp you improve.
So how do we bring that?
And that came from likeconversations with people
completely outside of tech,completely outside.
(26:08):
It's just like regular familyissues, right?
And so to kind of summarize it,I think the fact that I come
from, you know, I'm an immigrantand I feel a certain amount of
like drive that I, because I'vebeen given all these
opportunities, I want to try andmake things a little bit better
for everybody.
But I also think that a lot ofthat comes in from the other
(26:29):
folks around the table thatbecause they've experienced it
and they're kind of like,they're passionate and their
passions drive and feed us.
But then we try not to be in anisolated box of like, hey,
we're pure tech, we're purehealthcare and stuff like that.
And then trying to bring peoplefrom outside, very different
thought process becauseoftentimes the catalyst moment
(26:51):
happens when somebody thinks ofthings completely different than
you are.
And then you're like, oh myGod, that's where like, you
know, a new window is open toinnovation.
Right.
and potentially transformation.
Steven (27:03):
No, this truly is a remarkable product, a remarkable
device.
Now, as we wrap things up, Iwant to know about Waddle's
future, what's in store andwhat's next.
Shaker (27:14):
So our first step in our journey, we released the
product in October of last yearto the market.
And so now it's like, okay,just optimize that.
Get the pipeline running so theproduct just gets smarter and
smarter and add the otherperipherals to it.
(27:34):
That's sort of step one.
Step two, which is this year,is connected to health systems.
So that basically all you haveto do is take your baby's data
from the home and you You cangive it to the doctor so that
when you call them, they havethat information so they can
give you some advice withouttaking your baby into the
hospital.
And then the third piece, whichis really like where we're
(27:56):
division for what we want to do,is to stream all of this data
into artificial intelligencemodels that continuously
monitors your baby for risk ofillness, right?
And we are the only healthcareproduct that has built-in
machine learning models on thedevice.
That smart changing pad thatyour kid's going to pee and poop
(28:17):
on actually has AI running onit.
So you don't have to do roundtrip to the cloud.
It's not slow.
We can do that.
So when we kind of get to thatpoint where we have models that
have been clinically tested andFDA approved, that's where in
the next three, four years,you're going to have models
where you're going to be like,hey, I want to monitor my baby.
(28:39):
And an AI can monitor themaround the clock, taking all of
this data, just your data forthe purposes of just checking
and telling you, hey, your childis about to develop respiratory
infection, like a cold or fluor something like that.
Hey, your child is maybe athigh risk of jaundice and things
like that.
And so having that featurewhere we have, and this is why
(29:00):
the sustainability is built intothis thing, is so that other
people that typically couldn'tafford the access to this If
they're getting it through thatsustainable effort, that
donation, that sort ofhand-me-down and paying it
forward, means that everybodycan have access to that future
world of, hey, you've got a toolthat can give you some basic
clinical feedback, real-time,and it's accessible to anyone in
(29:25):
any language.
That's a great world to be in.
So that's kind of where we'regoing is this sort of like step
one, make a product, get it tomarket because we can make
improvements and learn from themarket.
Two, connect it to healthcare.
And three, build these sort oflonger term models that will
actually provide self-servicecapabilities in a world that
(29:46):
essentially democratizes accessto, you know, that sort of first
layer of healthcare.
Steven (29:51):
Right.
Now, we're super excited to seehow you guys grow, how you
evolve and continuing to followyour story.
So, Shaker, we reallyappreciate you jumping on.
And so thank you again forjoining us.
Thanks for having me.
This has been great.
Thanks for listening to thisepisode of the Four Worlds
Podcast.
Until next time, you can catchup on the latest innovations
(30:13):
shaping our world atTomorrowsWorldToday.com.
Follow us on Facebook andInstagram and be sure to
subscribe to our YouTubechannel.
Welcome to the Four Worlds Podcast from Tomorrow's
World Today.
We're diving into the latest intech, science, and
sustainability, from nature'smysteries and the world of
inspiration, to the hands-oncrafts of creation, the bold
breakthroughs of innovation, andthe scaled-up wonders of
production.
This is your ticket to thestories shaping tomorrow.
(00:22):
On this episode, we sit downwith Shaker Rwan, the CEO of
Waddle, to talk about arevolutionary smart changing pad
that harnesses AI to track yourbaby's growth progression and
detect any health issues.
All right, Shaker, welcome intothe show.
We're really happy to have you.
We're super excited to hearabout Waddle Baby's story and
(00:45):
how everything started.
So we'd love to welcome you tothe show.
Thanks for joining us.
Thank you very much for havingme.
So let's start where...
Everything began where WaddleBaby started in that inspiration
that snowballed into now whatis an innovative product.
So take us through that journeyand back to the beginning.
What inspired you to startWaddle Baby?
Shaker (01:08):
Yeah, for sure.
So we have two kids.
We have an older child, and bythe time our second child was
coming, and we were like, hey,look, we're off the training
wheels.
We know what to do.
Everything is good.
Except that we brought our babyhome, our son, and he got sick.
The technical term is a failureto thrive, but basically what
(01:31):
that resulted is a months-longissue with his health where he
had dropped a lot of weight.
He was very weak.
And we were back and forthbetween the home and the
doctors.
We had the advisors on thecall.
We had, you know, bought everytool we could get our hands off
(01:51):
on.
And really, like, what thatkind of highlighted was just...
there's an old adage that ittakes a village to raise a
child.
And we didn't really have thatvillage anymore.
Like the support system thateven though we have access to
healthcare and everything elseis really, really hard because
there's two parents work, youknow, one on mat leave, one
working full time with a sickchild.
(02:13):
And so the stress, the anxietyand the overall, like just the
pressure on the family was likeincredible.
And so all I wanted to do wastry to kind of trend how he was
doing.
Is he getting better?
Is he getting worse?
Or is he stable?
Can I give his data from thehome to the doctor so that they
can make clinical decisions so Ididn't have to take him in for
(02:36):
weight checks every other day?
And so what ended up happeningis I ended up printing this box
that was a pad, used asmartphone for its brain, and I
would stream his data out to anAWS Amazon ML model that I was
trying to kind of tune for himFast forward, this was like,
(02:59):
where I'm like, oh my God, thisdoesn't work.
There's no tool to get hisvitals to the doctors.
There's no way I can train hishealth to see if he's improving.
And of course, like, you know,we don't have this sort of
village anymore around usbecause everybody's busy with
their own lives.
And so you're very in this kindof isolated, lonely place when
(03:21):
you have like a sick kid,because, you know, other parents
have kids, they're busy withtheir families and stuff like
that.
And so that was sort of thegenesis behind it.
And it's like, you know, my sonis a healthy little boy now,
he's all well, but I mean, sixmonths of hell kind of led us to
think that, hey, there's gottabe a way we gotta fix the
problem between where you havean infant in the home And
(03:45):
doctors in a hospital, can youget that data to them so that
they can help you and makedecisions in sort of longer
term?
How do we kind of elevate thatexperience so something as
rudimentary as a diaper changecan become something that is a
little bit more connected, alittle bit more supported?
Steven (04:01):
You know, we discussed that problem, something that was
very personal to you, inspiredyou to create this product, this
smart changing pad.
So dive into a little bit aboutthat and what it does and its
capabilities and how it couldhelp new parents or experienced
parents, all of the above.
Shaker (04:21):
Yeah.
So we were trying to actuallysolve like three different
problems, I think,simultaneously.
Because the way our societyworks is that we're kind of
hyper-focused on, hey, what'sthe specific problem you're
trying to solve?
This one small little thing.
And I think some of theinfrastructure problems that we
(04:42):
have is kind of across behavior,across communities, across
health systems and insurancecompanies and things like that.
So what Waddle is, is achanging pad.
For all intents and purposes,it's a utility product.
You put your baby on it whenyou want to change their diaper.
But with every diaper change,it takes a snapshot of their
(05:04):
vitals.
And it takes that snapshotbecause we built in a scale in
it that's a medical grade scalethat will connect this year into
your health system so that youcan take this baby's weight data
and give it to the doctors,which is a very good indicator
of their health.
But then we also looked atthings like behaviors and just
(05:25):
kind of like the nurseryproblem, right?
It had to look good.
So we had to design it so itlooks beautiful.
My team is from like the bigtech companies.
And so we brought a lot of ouraesthetic designs from the
Apples and Googles of the worldinto the product.
So then we were like, okay,look, the nursery gets
cluttered.
People are used to now havingthings like baby trackers.
(05:47):
They have nightlights and theyhave warmers.
You know, they have white noisemachines and things like that.
And so we kind of incorporatedall of that into a single
device.
And so the second problem welooked at is like, hey, can we
just make the nursery lesscluttered and more aesthetically
simple?
And so we made it an all-in-onedevice.
And then the third problem thatwe kind of looked at is really
(06:11):
like you buy hardware now and itkind of stays and it's like a
brick, you know, like especiallymost of our furniture and
things like that.
What if we made it smart?
What if it continues to getlearned and get smarter?
And so we built in Wi-Fi in itso that every week now we can,
you know, get feedback fromcustomers.
We take their feedback, turn itinto new functionality and we
(06:34):
release it onto the device andthe device just keeps getting
smarter.
It has a screen, it has atouchpad, so you can actually
see new features and interactwith it.
So, you know, really what itis, is that it's a utility
product, but it's designed tominimize the clutter in your
house.
It's designed to collect thatdata and securely give it to
(06:54):
your doctor or yourpediatrician.
And then it's designed to getsmarter.
With time, as you use it, itgets smarter and smarter to
become, you know, really thattool that just passively just
helps you and every parent inthe home.
Steven (07:09):
And with that, all of that information, it gets
reported to the family doctor,to the pediatrician.
But does it also give kind ofthe parents a peace of mind
every time they put their babydown?
They know exactly what's goingon in the vitals and the health
signs.
Shaker (07:25):
Yeah.
Yes.
So I think there's one thingthat's really important about
the data is that we design thisthing to be for the families.
And so the data doesn't goanywhere unless you ask it.
You share it yourself.
So you have full control overthe data.
If you want, you can delete thedata and your personal data
goes away.
(07:45):
And so the data never getssold, transmitted, or shared
with anyone unless you're doingit yourself.
The second part of that datathat is that it streams into our
artificial intelligence modelsthat now take that data,
understand how your child isdoing.
And so instead of like Googlingrandom questions, now you can
(08:06):
go into our app and just ask andsay, hey, what's Steve doing?
Is he growing normally?
What kind of activities can Ido with them?
And the AI is getting smarterand starting to now give you
like feedback loop of like, hey,by the way, do you know that
like Steve is now like threemonths old?
He leads a new site.
diaper oh by the way you knowlike he's three months old like
his eyes are now starting tofocus now you can actually you
(08:28):
know do activities certainactivities oh here's how you do
belly time which is an exerciseto help the babies strengthen
their necks so they can holdtheir head up and things like
that so the peace of mind is thebyproduct of this tool that is
just really bespoke for yourfamily And now it's starting to
kind of give you information sothat you don't have to go and
(08:51):
like, you know, I remember whenI was a sick child, I was on
Google like a couple hours aday, just looking and reading
random things.
And it didn't pertain to my kidbecause it was just kind of
everything.
But now with artificialintelligence, what we're really
looking for is a way to kind ofcreate a curated experience
that's just for you, that isaround your personal experience
and your specific child.
(09:11):
And then, you know, so thatway, you know, your peace of
mind really comes out, hey,there's a tool that actually
understands what my situation isand can actually now help me
like, you know, better track myinfant.
So, you know, in addition tolike the weight tracking, we
track diaper, feeding, sleeping,so that, you know exactly.
(09:32):
You know, one of the moms askedus, I thought, look, I want my
nanny to be able to, you know,they text me daily how much the
baby slept and how much they ateand what they did and stuff
like that.
Can you put that in the app?
And we're like, sure.
So we add like collaborators inthe app so that now you can,
your entire family can be in theapp and you can see across
like, hey, I'm a busy parent.
I'm at work, but I can seeexactly what, how my baby's
(09:54):
doing.
Steven (09:55):
So it's clear that you take customer feedback very
seriously.
So through that, how has thefeedback been for new parents
especially?
Because look at your situation.
You said spending hours onGoogle.
How about those parents thatdon't have the experience of
previous children?
What kind of feedback have yougotten from those ones that have
(10:16):
their first kid and are just sounsure about a lot of things?
We
Shaker (10:20):
talk to customers on a daily basis.
I am in our support channel.
I answer calls.
I answer emails.
I talk to them because it'sreally, really important.
We went from an idea to aproduct in the market under 18
months.
And it's very, very hard to dothat for a piece of hardware,
especially a hardware assophisticated as this.
(10:42):
But we had been building techat a global scale previously, so
we knew a lot of things when wecame in on what to do and how
to gain efficiencies.
But what happened is we put theproduct out, and immediately
parents who got it, they'relike, hey, we've got some really
interesting feedback.
A parent with a toddler, thetoddler thought the screen is
(11:03):
amazing, and then they startpressing all the buttons, and
they're like, oh, can you put ascreen lock?
Fantastic feedback.
And of course that turns into afeature.
Then there's parents who arelike, hey, I'd like to get more
intuitive weight measurementsand stuff like that.
So can it do this on demand?
Can it just automate that?
(11:23):
So we're like, okay, great.
We can build some basicdetection capabilities that
determines, hey, some baby's onit, and now we can start to
measure that.
But then there's other kind offeedback, like early stage
parents, especially first-timeparents, they're like, can you
help me track how much I'mbreastfeeding versus how much
I'm pumping And so that'sactually something that has
(11:46):
recently come in.
And it's like, yeah, that makessense.
We can track how much you'repumping, how many hours you're
pumping, how much milk is comingin.
And then they want to be ableto measure things like, hey, did
they have breast milk?
Did they have bottle?
And can I track that so that Iknow which bottles are used when
that milk was pumped?
(12:06):
And so that kind of feedback isincredibly valuable for us.
Because this device is sosmart, we basically build and
release new functionality to itevery week.
you know, there's a warmerbuilt in.
You know, we added the featurethat allows them to make the
temperature a little bit warmerso that compared to the ambient
temperature of the room, the padis a little bit warmer so that
(12:27):
they take the baby out of thebath or they're changing them in
the middle of the night.
They can put them on there.
Steven (12:32):
Now, that's really interesting.
Just hearing about all of thefeedback and just the changes
that you made, like the warmerand all of that.
Let's go back to the early dayswhen maybe you weren't able to
gather that feedback and gatherdata.
What are some of thosechallenges that really impacted
the early days and helped shapethe company's direction to where
you are now?
Shaker (12:53):
I think I would go back to kind of what I was saying.
It's a complicated problem,right?
What we are trying to workthrough is this idea that
parenting is the hardest job.
When you have a child, it's thehardest job.
And oftentimes, there is nomanual.
You kind of just make your waythrough it the best you can.
You read books.
You try to look at thingsonline.
(13:13):
You try to get resources.
But really, at the hospital,when you're being discharged,
it's really like the doctor kindof turning to you and saying,
OK, this is yours.
Now you go care for this humanbeing.
And you're on your own, right?
And, you know, our parents, ourfamilies, our extended friend
networks, like they're notalways there with you at three
(13:34):
o'clock in the morning whenyou're like getting up.
And so, and especially if youhave a sick child or a child
that you're like, you know,you're going through like a
tremendously, you know,stressful situation.
So the complexity of theproblem was really like
bewildering to say, hey, look,we've got a series of problems.
They're all intertwined.
(13:55):
It all comes down tounderstanding the heads of just
these parents, right?
It's like, oh, I can't get thedata to the doctor.
Well, that's the parent'sresponsibility, the caregiver,
to take the child to the doctor.
Oh, I can't track my baby'sdevelopment.
And now that comes back to theparent.
And, you know, I've seen momsand dads with like books of logs
where they're like trying totrack everything about their
(14:17):
child and things like that.
You know, it all comes down tothe parents.
Everything is on the parent'sshoulder.
And so what we wanted to do waskind of really just focus on
how do we support the parent?
You know, we talk about likegiving parents peace of mind,
but what does that really mean?
It means helping them ask forthe help that they didn't think
(14:38):
they could get because you don'task for it because you don't
think it's possible.
And so that's kind of where westarted.
And so we decided to tackle theproblem a little bit
differently than I thinktraditionally.
We are not like a consumer-onlydevice.
We're not a healthcare device.
We're not a pure data company.
We're all of those things allat the same time.
(14:59):
It's the first clinical devicethat is a full transformer.
It's a utility.
Your kid is going to pee andpoop on it, and that's totally
fine.
And it's going to also provideinformation for a doctor to make
a clinical decision.
It can do that spectrum ofthings because we decided that,
hey, this complicated problemdoes require effort to solve.
Because if you solve it, itmakes all of us just a little
(15:22):
bit better equipped.
Steven (15:24):
That's a great point about the design.
I mean, this device is going togo through a lot of hardships
when it's used as a changingpad.
So that's a great point.
It brings attention to itsdurability, I'm sure, how it can
withstand a baby.
Shaker (15:42):
The first box we designed, for example, was this
very fancy box.
It's the Apple iPhone box.
We took inspiration fromApple's packaging for their
laptops and for their phones andwe used that kind of concept to
build this really nice box butit wasn't recyclable you know
like it's hard to recycle thoseapple boxes right it's very
(16:04):
premium but it's very hard so wekind of like took that then we
looked at the materials we werebuilding we're like okay you
know this thing has to you knowwe can't build like we're used
to where electronics is justlike you throw them away you use
them kind of trade them in orthey kind of have a built-in
obsolescence and so we built theproduct to last you and i can
stand on it and it's not goingto break Wow.
(16:25):
You know, so it's designed sothat up to, you know, you can
use it for your kid up to whenthey're like five years old and
stuff like that.
But it's also designed to last.
We also build the technologylike lots of tech companies are
building.
They're going to give you apiece of hardware, but then
they're going to give you thesubscription so that you can
turn on all the features unlessyou pay the subscription.
So we're like, no, no, we'llmake all of the features
(16:47):
available.
If you want to have asubscription because you want to
keep your data longer, then youcould choose to do that.
But otherwise, the functionwise you have a device and so
you can use it for your secondkid right and this thing because
it's wipeable and washable youcan just clean it up and like
it's perfectly fine it willcontinue it keeps getting
smarter so you the investmentyou make to buy it for the first
one just means you're gonnait's gonna last five years and
(17:09):
you're gonna be able to use itfor the for the next one uh so
so we've gone kind of both froman environmental perspective but
also longevity but also youknow just kind of the way
behaviors and the way we arelooking at things is that we
want to make a good qualityproduct that's durable.
that lasts and, you know, foryou while you're trying to take
(17:31):
care of your kids.
So you don't have to worryabout the product, you know,
you're already, you've gotplenty to worry about.
Steven (17:38):
With a newborn, you've got plenty, plenty on your
plate.
And you just talk, just talkingabout the longevity of it.
Would you consider that one ofyour sustainability efforts just
because of how long it canlast?
And are there any othersustainability efforts that
you'd like to embrace?
Shaker (17:56):
Absolutely.
I really love I love the ideaof being able to pay it forward,
right?
The ability to kind of look atthese kind of technologies, not
as a sort of a transactionalsort of, hey, I got this thing
and I'm going to like throw itin the garbage after I'm done
with it, but rather as a toolthat can go to the next group of
(18:17):
people.
And so we have, over the nextcouple of years, we have a
couple of programs that havecome online.
So right now, we just started.
We gave a few to some militaryfamilies because they need it.
And it's a premium product.
And so we wanted to make surethat we can support them.
But I'd love to be able tohave, for us, is that a program
(18:38):
where we can kind of refurbishthese things and give it out to
other people who need it aswell, right?
Especially because the deviceis designed to speak multiple
languages.
And so as we integratedifferent languages to it, can
we pass it on to somebody in adifferent country that can use
it but can't access it withtheir current economics?
Steven (18:59):
And so that just brings up another question.
Let's, you know, that's alittle bit about your company
themselves repurposing them.
What about families?
Let's say they have a kid andthey're kind of done with it and
want to maybe repurpose withinthe family.
Maybe another family member hasa kid.
Does it have that capability tochange that information?
Shaker (19:21):
Absolutely.
So it's, again, I think becauseof our experience building sort
of this sort of big techenvironment, We brought all of
that.
It's just like your phone.
You want to give it to somebodyelse, just reset it and give it
to the other person and theother person picks it up and
uses it.
That's it.
We made the process reallysimple so that people could do
(19:42):
things like that.
You want to donate it, resetit, your device gets reset and
all your data gets erased andgive it to the next person and
they can go to download the appfor free and then register the
device and they're good to go.
Steven (19:55):
I think that's so important to highlight just
because of how technology isevolving.
Some people have differentopinions on the technology, on
AI.
So I think that's reallyimportant to highlight how it's
as simple as resetting it,deletes the data, and then you
could pick up right where youleft off with someone else with
another baby.
Shaker (20:15):
Absolutely.
And the next person who takesit and downloads the software,
they're just going to get allthe new features that was built
onto the device.
They'll get it downloaded.
It just means that they don'thave access to anybody else's
data.
And then they just start usingit for themselves.
Steven (20:32):
Yeah.
I think that's a very uniquesustainability effort because
when it comes down to it, it issustainable.
I mean, you're producing thisdevice and a user has it, they
get their use out of it, so onand so forth.
And it kind of just, you know,goes along to the next one.
Shaker (20:48):
Yeah.
We consider it a durable good,right?
It's not a sort of a, what doyou call it?
Like one of these products thatyou buy in, like a one-time use
product, right?
It's designed to be durable andmaintain its functionality so
that you can do that.
Steven (21:09):
Yeah, no, that's great.
That's exactly where my mind'sat.
So I want to switch things up alittle bit.
I want to know about Shaker andhis team and how you guys
innovate, how you guysbrainstorm.
You're a little familiar withTomorrow's World today.
We chatted about that offcamera.
We are.
creation, innovation, andproduction, all of which that
(21:34):
drive each other.
So you and your team, when yousit down, how do you, let's say,
use those four worlds in yourown business and your own
business model?
And how do they drive eachother at Waddle?
Shaker (21:45):
You know, I go back to kind of my Always back to myself
and I'm like, you know, whatdrives me, what motivates me?
You know, I'm an immigrant.
I'm from Afghanistanoriginally, but I got a chance
to, you know, grow up in NorthAmerica and I've been incredibly
privileged.
I've had a lot of reallyincredible people, like even
(22:07):
just our like venture capitalgroups, like Haldex and Woodward
Ventures that have backed us.
Like we've been very fortunateto have had a lot of
opportunities opportunitiesgiven to us.
That shapes my view that Youknow, I came from this very
humble beginning of like, youknow, being an immigrant native
country, you don't speak thelanguage, you know, you're going
(22:29):
through all of that.
But then, you know, kind ofgoing through education and then
getting opportunity afteropportunity and seeing that like
hard work kind of pay, how thatshapes our outlook.
The people that have shaped mylife and, you know, have given
me opportunities as I was kindof going through my career and
my life.
And I do think now my kids arelike those little people that
(22:50):
kind of shape how the person I'mbecoming is kind of part of
like the soul of this company.
My other team members fromproduct, from software, from our
engineering teams, from ourmarketing team, they all kind of
share the similar vision andoutlook of, look, we want to
just make things a little bitbetter, right?
(23:11):
And so everybody's motivatedfrom that perspective.
Most of my team is our parents.
And so they've experienced someversion of these challenges
themselves.
And so they're like, yes, thisdefinitely makes sense.
This is why we're trying tokind of solve for this.
But also I think where we'vehad a chance to play globally.
(23:32):
We've had a chance to buildtechnology at the global scale.
And so we know kind of the, wehave a wider perspective.
It's kind of funny because likea lot of times people are, we
think like everything is likesolved inside the United States.
No, accessibility, access tohealthcare is still an issue
here, right?
Every parent has aspirations tohave, you know, a healthy, you
(23:57):
know, happy child, but everyparent struggles.
You know, I always go back tothose three o'clock in the
morning, you know, feelingswhere you are just like beside
yourself.
You want to have, you know, howdo we help that parent when
they feel the most vulnerable,the most tired, the most
stressed and alone and help, youknow, make them feel like, hey,
(24:19):
they're going to be okay.
They're going to get throughall of this, right?
And so the way we look atinnovation also involves a lot
around looking back, looking atthe present, but then also
looking across industries.
We intentionally bring in ideasfrom different industries
outside of tech so that we canlearn from it.
(24:41):
How do we cross-pollinate ideasin ways that challenge
innovation what we hadtraditionally assumed was gonna
be the way to go.
So for example, like one of thethings that, you know, we bring
in a lot from folks that lookat childcare, look at, you know,
the psychological side ofthings into the technologies,
(25:02):
how much data do parents wannasee Like there is a limit where
you're kind of like, if youprovide too much data, it just,
you know, creates more anxietythan instead of solving for it,
right?
So how do we, you know, what isthe human capacity for
consuming information?
What is the right bite size ofinformation?
So we try kind of bringingthat.
(25:23):
We also look at things like,you know, bring things from the
educational market and justlearn from them to say, hey,
what is the best way we canlearn to improve our behavior,
you know?
As a parent, I constantly amtrying to challenge myself.
I'm like, you know, I blow upon my kid.
They're not listening and stufflike that.
And so we actually went out,built an entire knowledge base
(25:46):
and put it into the AI, trainedthe AI on that.
And it's unbiased, right?
Because the AI is just amachine.
It's just trying to like giveyou some thoughts around like,
you know, a way to kind ofcommiserate with you on the pain
you're feeling, but also tohelp you improve.
So how do we bring that?
And that came from likeconversations with people
completely outside of tech,completely outside.
(26:08):
It's just like regular familyissues, right?
And so to kind of summarize it,I think the fact that I come
from, you know, I'm an immigrantand I feel a certain amount of
like drive that I, because I'vebeen given all these
opportunities, I want to try andmake things a little bit better
for everybody.
But I also think that a lot ofthat comes in from the other
(26:29):
folks around the table thatbecause they've experienced it
and they're kind of like,they're passionate and their
passions drive and feed us.
But then we try not to be in anisolated box of like, hey,
we're pure tech, we're purehealthcare and stuff like that.
And then trying to bring peoplefrom outside, very different
thought process becauseoftentimes the catalyst moment
(26:51):
happens when somebody thinks ofthings completely different than
you are.
And then you're like, oh myGod, that's where like, you
know, a new window is open toinnovation.
Right.
and potentially transformation.
Steven (27:03):
No, this truly is a remarkable product, a remarkable
device.
Now, as we wrap things up, Iwant to know about Waddle's
future, what's in store andwhat's next.
Shaker (27:14):
So our first step in our journey, we released the
product in October of last yearto the market.
And so now it's like, okay,just optimize that.
Get the pipeline running so theproduct just gets smarter and
smarter and add the otherperipherals to it.
(27:34):
That's sort of step one.
Step two, which is this year,is connected to health systems.
So that basically all you haveto do is take your baby's data
from the home and you You cangive it to the doctor so that
when you call them, they havethat information so they can
give you some advice withouttaking your baby into the
hospital.
And then the third piece, whichis really like where we're
(27:56):
division for what we want to do,is to stream all of this data
into artificial intelligencemodels that continuously
monitors your baby for risk ofillness, right?
And we are the only healthcareproduct that has built-in
machine learning models on thedevice.
That smart changing pad thatyour kid's going to pee and poop
(28:17):
on actually has AI running onit.
So you don't have to do roundtrip to the cloud.
It's not slow.
We can do that.
So when we kind of get to thatpoint where we have models that
have been clinically tested andFDA approved, that's where in
the next three, four years,you're going to have models
where you're going to be like,hey, I want to monitor my baby.
(28:39):
And an AI can monitor themaround the clock, taking all of
this data, just your data forthe purposes of just checking
and telling you, hey, your childis about to develop respiratory
infection, like a cold or fluor something like that.
Hey, your child is maybe athigh risk of jaundice and things
like that.
And so having that featurewhere we have, and this is why
(29:00):
the sustainability is built intothis thing, is so that other
people that typically couldn'tafford the access to this If
they're getting it through thatsustainable effort, that
donation, that sort ofhand-me-down and paying it
forward, means that everybodycan have access to that future
world of, hey, you've got a toolthat can give you some basic
clinical feedback, real-time,and it's accessible to anyone in
(29:25):
any language.
That's a great world to be in.
So that's kind of where we'regoing is this sort of like step
one, make a product, get it tomarket because we can make
improvements and learn from themarket.
Two, connect it to healthcare.
And three, build these sort oflonger term models that will
actually provide self-servicecapabilities in a world that
(29:46):
essentially democratizes accessto, you know, that sort of first
layer of healthcare.
Steven (29:51):
Right.
Now, we're super excited to seehow you guys grow, how you
evolve and continuing to followyour story.
So, Shaker, we reallyappreciate you jumping on.
And so thank you again forjoining us.
Thanks for having me.
This has been great.
Thanks for listening to thisepisode of the Four Worlds
Podcast.
Until next time, you can catchup on the latest innovations
(30:13):
shaping our world atTomorrowsWorldToday.com.
Follow us on Facebook andInstagram and be sure to
subscribe to our YouTubechannel.
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