E493 - How the Best Keep Getting Better, with Bret Maffett from Benelli USA

There’s a reason Benelli sits at the very top of the game. When it comes to innovation, performance, and undeniable dependability, they continue to raise the bar year after year, and they’re not slowing down! In this episode, Chad is joined by Bret Maffett, Senior Project Manager at Benelli USA. Bret is one of the key minds behind the scenes, helping shape the products we trust, use, and talk about every season. From early design to final product, he’s involved in it all. The guys dive into how Benelli continues to reinvent and refine what a shotgun can be, and what it takes to keep pushing the envelope in a space that’s crowded with imitators. They get into product development, planning, AI, and what’s coming down the pipe. This episode is for anyone and everyone who loves shooting, innovation, and hearing from the brilliant minds behind the products we love! This episode is brought to you by Benelli USA, Caesar’s Palace and Entertainment, Travel Nevada, Banded Brands, ZLINE, Jack Link’s Jerky, Federal Premium Black Cloud, Hi Viz Sights, Jargon Duck and Goose Calls, Rob Roberts Custom Gunworks, and The Provider Culinary