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May 6, 2025 8 mins

In this episode of The Franchise Coach Podcast, Michelle Adams explores how systems, community, and a growth mindset are the keys to franchise success. She shares her transition from marketing strategist to franchise leader with ActionCOACH, and why aligning with a purpose-driven system made all the difference. Michelle unpacks the top traits for thriving in franchising and how giving back is central to both her leadership style and the ActionCOACH mission.

Thinking about franchising with ActionCOACH? Request a free discovery call here and let’s explore if it’s the right fit for you. https://franchise.actioncoach.com/speak-with-an-advisor

About Michelle Adams:
Michelle Adams is a former strategist turned franchise leader and business coach. Now the Master Licensee for ActionCOACH in Asia Pacific and the US, she helps franchisees succeed by combining proven systems with a passion for community and purpose-driven growth.

Learn more: https://www.linkedin.com/in/michelle-adams-b33b341a/

About ActionCOACH
ActionCOACH is a global business coaching firm founded in 1993 by Brad Sugars. It offers coaching services to all types of businesses, providing guidance and support in various aspects of business management, including marketing, sales, finance, team building, and systems development. ActionCOACH operates through a network of trained business coaches who work directly with clients to help them achieve their business goals and overcome challenges. The company's mission is to "create world abundance through business re-education," aiming to empower entrepreneurs and business owners to build profitable enterprises that work without them.

Learn more about ActionCOACH: https://www.actioncoach.com/
Become A Master Licensee: https://www.actioncoach.com/

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