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March 5, 2025 51 mins

How can mastering your mindset, implementing proven systems and elevating others through your business end up transforming your franchise journey?



Today's guest, Scott Greenberg, author of The Wealthy Franchisee and Stop the Shift Show, is sharing what sets successful franchisees apart from the rest. And it’s all about mindset, sticking to a proven system and using your business to elevate those around you. 



Scott also shares his concept of the “mental heckler”  and how to deal with it through fact vs feeling as well as making sure businesses thrive by empowering those who make it happen and that is the employees!



Scott Greenberg is a speaker, writer, and performance coach who helps franchisees improve their leadership skills and grow their business. Scott specializes in the human elements of franchise operations that include franchisee mindset and brand culture, employee management and coaching, and customer experience and retention. For ten years Scott was a multi-unit franchisee with Edible Arrangements. In addition to building a top-ranked flagship location in Los Angeles, Scott acquired a second struggling location and made it profitable within the first year. His operation won the Edible Arrangements “Best Customer Service” and “Manager of the Year” awards out of more than 1000 locations worldwide.



So, if you are ready to conquer your inner “mental heckler” and elevate your leadership game then this episode is for you!



Connect with Scott Greenberg


Website: https://scottgreenberg.com/

LinkendIn: https://www.linkedin.com/in/scott-greenberg-1b17539/

Hourly Employee Management System: https://hemsworldwide.com



Episode Highlights:


  • Meet author Scott Greenberg


  • Scott’s journey into franchising


  • Scott’s motivation behind writing The Wealthy Franchisee


  • Exploration of how mindset impacts franchisee success


  • Differences between successful and underperforming franchisees


  • Exploration of the mental heckler and strategies for managing self-doubt


  • Distinguishing between facts and feelings in decision-making


  • Scott’s motivation behind writing Stop The Shift Show


  • Importance of creati

Franchise Directory - https://www.sba.gov/document/support-sba-franchise-directory

Franchise Registry - https://www.franchiseregistry.com/

Current SBA SOP - https://www.sba.gov/document/sop-50-10-lender-development-company-loan-programs

Connect with Tracy

Personal LinkedIn: https://www.linkedin.com/in/tracy-panase/

JBF LinkedIn - https://www.linkedin.com/company/jbfsale

JBF Franchise System - https://jbfsalefranchise.com/

Email: podcast@jbfsale.com


Connect with Shannon

Personal LinkedIn - https://www.linkedin.com/in/shannonwilburn/

JBF LinkedIn - https://www.linkedin.com/company/jbfsale

Website - https://shineexecutivecoaching.com/

Email - shannon@shineexecutivecoaching.com

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