Franchise Growth Strategies with Clarissa Bradstock

What does it really take to build a franchise brand rooted in excellence, innovation, and world-class customer experience?

Clarissa Bradstock, CEO of Any Lab Test Now, shares a combination of strategies to really grow a franchise.

It starts with placing franchisees within 1 of 4 quadrants which helps you understand where they are in their business and their mindset. As well as listening to feedback, even when it’s tough to hear. And why true franchise success hinges on fostering close relationships, genuine engagement, and encouraging continual improvement through meaningful recognition rather than monetary rewards.

Clarissa has served as a Vice President of Client Services, COO, Vice President of Operations and CEO of both private and publicly held organizations. She has extensive experience with healthcare related organizations focused on physicians, insurance carriers, nursing professionals and dental practices.   

Clarissa served as COO for Any Test Franchising from 2007 to 2014 and was appointed to the position of CEO in April 2014.  In August 2024 she became a CRESSO Brands board member, the parent company of Any Test Franchising.  Clarissa is involved in the franchise community as Chair Emeritus for the Southeast Franchise Forum, and on the Leadership Committee for the IFA Women Franchise Network, Atlanta Chapter.  In 2021 Clarissa was awarded the Crystal Compass Award for Leadership by the IFA Women’s Franchise Committee.

So, if you are ready to discover how Clarissa prioritizes customer experience, authentic relationships and meaningful engagement to build franchises then this episode is for you!

Connect with Clarissa

Email - [e-mail]

Resources

Navigating Change and Growth in Franchising with Mary Kennedy Thompson - https://www.buzzsprout.com/2369319/episodes/15380562-navigating-change-and-growth-in-franchising-with-mary-kennedy-thompson


Building Franchise Success Through a Growth Mindset with Jerry Akers - https://www.buzzsprout.com/2369319/episodes/17039440-building-franchise-success-through-a-growth-mindset-with-jerry-akers

Episode Highlights:

• Differences between traditional vendor-client relationships and franchisor-franchisee relationships
• The importance of building long-term, partnership-based relationships with franchisees
• Building Effective Franchisor-Franchisee Relationships
• Characteristics of Top-Performing Franchisees
• Managing Franchisee Requests and Implementing Change
• Measuring Franchisee and Employee Satisfaction
• Delivering on the Customer Experience Promise
• Recognition and Motivation Strategies
• The Value of Industry Involvement and Networking
• Community Engagement at the Franchisee Level

Connect with Tracy

Personal LinkedIn: https://www.linkedin.com/in/tracy-panase/

JBF LinkedIn - https://www.linkedin.com/company/jbfsale

JBF Franchise System - https://jbfsalefranchise.com/

Email: [e-mail]

Connect with Shannon

Personal LinkedIn - https://www.linkedin.com/in/shannonwilburn/

JBF LinkedIn - https://www.linkedin.com/company/jbfsale

Website - https://shineexecutivecoaching.com/

Email - [e-mail]