How Radical Transparency Turned a Franchise Around w/ Dustin Hansen

Imagine launching a thriving global franchise during a period of personal loss and financial struggle. 

How do you transform hardship into prosperity, not just for yourself, but for an entire network of franchisees?

Today’s guest, Dustin Hansen, is diving into lessons he learned while building a thriving business, and diving into his philosophy of fostering community and transparency within franchise networks. Dustin shares how involving franchisees in decision-making processes and maintaining open communication channels can significantly enhance brand equity and trust.

 

Dustin has cultivated an award-winning career in franchising through his people-centered approach to building winning organizations. Dustin has the unstoppable combination of knowledge, experience and drive to guide franchise organizations to achieve their full potential.  

Dustin’s unique perspective comes as a result from being a co-founder of the global franchisor InXpress, leading InXpress as CEO (12 years) to more than 550 franchise locations in fourteen countries approaching $500M in systems sales. Through his leadership InXpress won top awards of Global Franchise Awards in 2021, 2022, 2023 and ranks in the top 100 largest global franchise brands (#100). 

So, if you are ready to understand the importance of building relationships based on trust, the importance of peer-to-peer relationships within the franchising system and how that involvement with fellow franchise owners can lead to exponential growth then today’s episode is for you!

Episode Highlights:

• Franchise unity and brand value

• Dustin Hansen’s career and transition

• Leadership, transparency and the importance of building trust

• Dustin Hansen’s approach to franchising

• Franchisee relationships and emotional investments

• Recruitment and onboarding challenges in franchising

• Transparency and trust in franchise management

Franchise Directory - https://www.sba.gov/document/support-sba-franchise-directory

Franchise Registry - https://www.franchiseregistry.com/

Current SBA SOP - https://www.sba.gov/document/sop-50-10-lender-development-company-loan-programs

Connect with Tracy

Personal LinkedIn: https://www.linkedin.com/in/tracy-panase/

JBF LinkedIn - https://www.linkedin.com/company/jbfsale

JBF Franchise System - https://jbfsalefranchise.com/

Email: [e-mail]

Connect with Shannon

Personal LinkedIn - https://www.linkedin.com/in/shannonwilburn/

JBF LinkedIn - https://www.linkedin.com/company/jbfsale

Website - https://shineexecutivecoaching.com/

Email - [e-mail]