Navigating Unit Economics and KPIs in Franchising with Steve Murphy

What does it take to turn a struggling franchise into a billion-dollar retail empire?

Today, we have Steve Murphy, the mastermind behind Winmark Corporation's stunning transformation. Steve shares how inefficiencies in operations can significantly impact profitability and the importance of effective marketing and staff training in keeping inventory in check and maximizing margins.

Steve also underscores the importance of understanding financials beyond just monthly reports, highlighting how financial metrics can dynamically improve operations. As well as optimizing KPIs to significantly boost profitability without additional sales efforts.

Steve Murphy, has been in the franchise industry for over 20+ years. He currently is an independent investor in real estate, venture capital and emerging franchise concepts. Steve serves as a Board Member for BaseCamp Franchising and for Homefront Brands®. Steve had previously worked at Winmark Corporation for over 18 years. He had served as President of Franchising since 2006, helping to grow publicly traded Winmark to over 850 franchisees and 1,250 locations and over $1.1 Billion in retail sales. 

So, if you are ready to discover the secrets of unique inventory management, the power of community-focused franchisees, and the indispensable insights that every aspiring franchisor and franchisee must know then today’s episode is for you!


Connect with Steve


LinkedIn - https://www.linkedin.com/in/stevenmurphy65/

Episode Highlights:

• Steve’s insights on inefficiency and what it costs

• Unique inventory management challenges for retailers

• The role of franchisees

• Understanding key financial metrics

• Optimizing KPIs for profitability

• Challenges in resale

• Financial goals and objectives

Franchise Directory - https://www.sba.gov/document/support-sba-franchise-directory

Franchise Registry - https://www.franchiseregistry.com/

Current SBA SOP - https://www.sba.gov/document/sop-50-10-lender-development-company-loan-programs

Connect with Tracy

Personal LinkedIn: https://www.linkedin.com/in/tracy-panase/

JBF LinkedIn - https://www.linkedin.com/company/jbfsale

JBF Franchise System - https://jbfsalefranchise.com/

Email: [e-mail]

Connect with Shannon

Personal LinkedIn - https://www.linkedin.com/in/shannonwilburn/

JBF LinkedIn - https://www.linkedin.com/company/jbfsale

Website - https://shineexecutivecoaching.com/

Email - [e-mail]