đď¸In this episode of the Franklin Factor Podcast, the hosts explore the builder programs that help drive over a thousand home sales each year. They begin with a look back at the companyâs history, highlighting how founder Jimmy Franklin transitioned from realtor to forging impactful builder partnerships. The conversation centers on three key programsâthe Sellerâs Assistance Program, the Equity Unlock Program, and the Cash Offer Programâall created to help clients move seamlessly into new construction homes. They also touch on the Guaranteed Sale Program, which partners with agents to reduce the risk of failed transactions. The episode wraps with real-world success stories and practical advice for realtors on building their own value propositions through strategic partnerships with investors and builders.
What We Discuss:
00:00 - 00:44 Introduction and Overview
00:45 - 02:04 Background and History
02:05 - 02:25 Builder Programs Introduction
02:26 - 04:58 Seller's Assistance Program
04:59 - 10:31 Guaranteed Home Buyout Program
10:32 - 12:18 Equity Unlock Program
12:19 - 13:11 Understanding Price Reductions and Equity Returns
13:12 - 13:46 Introducing the Cash Offer Program
13:47 - 17:12 The Benefits of Cash Offers
17:13 - 20:57 Guaranteed Sale Program for Realtors
20:58 - 24:37 Success Stories and Testimonials
24:38 - 25:43 Creating Your Own Value Proposition
25:44 - 26:12 Final Thoughts
Guest Information:
Sarah Savard, Host and Co-Owner â The Franklin Team
Carrie Bond, Guest and President - The Franklin Team
Links and Resources:
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