🎙️In this episode of The Franklin Factor Podcast, Sarah Savard sits down with Beverly Bradley, a seasoned real estate professional with a remarkable background in new home sales. Beverly shares her inspiring journey — from growing up in a family of realtors to earning her licenses and building a thriving career in Orlando. Her path led her to David Weekley Homes, where she took on multiple leadership roles, including sales coach and corporate trainer.
Throughout the conversation, Beverly underscores the importance of continuous learning and adaptability in real estate. She offers insights on effective communication, consistency, and the growing impact of energy-efficient home design. Beverly also talks about the power of relationship-building — both with clients and fellow realtors — and her passion for mentoring new sales counselors. Her story is full of valuable lessons for anyone looking to grow and excel in the real estate industry.
00:00 - 00:39 Introduction and Guest Welcome
00:40 - 01:43 Beverly's Early Career in Real Estate
01:44 - 02:12 Transition to New Home Sales
02:13 - 02:37 Joining David Weekly Homes
02:38 - 03:16 Role as a Sales Coach and Trainer
03:17 - 08:56 Sales Training and Realtor Collaboration
08:57 - 12:45 Importance of Warranty and Customer Trust
12:46 - 19:26 Realtor Relationships and Sales Strategies
19:27 - 19:42 Personal Touch in Client Communication
19:43 - 20:22 Respecting Client's Time and Space
20:23 - 22:09 Building Long-Term Client Relationships
22:10 - 24:50 Changes in New Construction Over the Years
24:51 - 27:07 Energy Efficiency Innovations
27:08 - 31:31 Daily Habits for Sales Success
31:32 - 35:36 Advice for New Home Sales Counselors
35:37 - 35:57 Concluding Thoughts and Appreciation
Guest Information:
Sarah Savard, Host and Co-Owner – The Franklin Team
Beverly Bradley, Guest and Licensed Agent
Links and Resources:
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