🎙️In this episode of The Franklin Factor Podcast, host Danielle Weiss sits down with Brandon Hutnek, a listing specialist at The Franklin Team, to unpack the challenges and strategies shaping today’s real estate market.
Brandon reflects on his career journey, highlighting how analytical thinking paired with strong interpersonal skills set the stage for his success. He emphasizes the value of preparation, mastering market data, and building authentic client relationships.
Listeners will hear insights on structuring listing appointments, overcoming objections, and the value of consistent self-reflection and practice. Brandon also offers practical tips on adjusting to shifting market conditions and guiding sellers with clear, realistic expectations.
The conversation wraps up with a preview of future episodes, where Danielle and Brandon will tackle the most common seller objections agents face.
00:00 - 00:37 – Introduction & Guest Welcome
00:38 - 01:35 – Brandon’s Background & Career Journey
01:36 - 05:03 – Transition into Real Estate
05:04 - 06:52 - Key Skills for Successful Listings
06:53 - 07:53 – Adapting Communication Styles
07:54 - 11:57 – The Role of Self-Reflection & Growth
11:58- 16:27 – Preparing for Listing Appointments
16:28 - 17:06 – Building Rapport with Homeowners
17:07 - 17:29 – Touring the Home: Essential Steps
17:30 - 19:15 – Approaching the Pricing Conversation
19:16 - 20:08 – Managing Pricing Discrepancies
20:09 - 26:39 – Structuring an Effective Listing Appointment
26:40 - 28:52 – Addressing Common Seller Concerns
28:53 - 32:31 – Adjusting to Market Shifts
32:32 - 34:39 – Final Takeaways for Listing Agents
Guest Information:
Danielle Weiss, Host and VP of Growth - The Franklin Team
Brandon Hutnek, Guest and Licensed Agent (Builder Division) - The Franklin Team
Links and Resources:
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