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June 30, 2025 47 mins

Meet Fred, “Big Data’s Little Brother.” You need him in your life if you’re a plaintiff’s lawyer, says trial scientist Alicia Campbell, who developed the platform in 2016. She explains why in this inaugural episode of The Fred Files. Tune in as Alicia, COO Nick Schweitzer, and CTO Kevin Doran explain how Fred gathers input from 75 real jurors to provide crucial insights for a fraction of traditional focus group costs. From video evidence evaluation to settlement strategy, they describe how data-driven insights are no longer just for blockbuster cases. They’ll continue their primer on Fred in the next two episodes.

Connect with Fred

☑️ Alicia Campbell

☑️ Nick Schweitzer

☑️ Kevin Doran

☑️ Focus with Fred

☑️ Subscribe: Apple Podcasts | Spotify | YouTube

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