This week, kindness is in full bloom as we celebrate Petal It Forward — the annual goodwill initiative now in its 11th year, with nearly 500 participants spreading smiles a few stems at a time.
We’re joined by our partners and friends from across the nation to share stories, laughter, and the joy of giving. Mimi dusts off her news reporter jacket and hits the streets to interview participants, friends, and Freshies, capturing the heart of the day of the floral industry.
From salons to schools, coffee shops to fire stations, the floral pros everywhere teamed up with local businesses to create connections and brighten communities.
Here in Miami, we partnered with Esmeralda Farms, Petal Productions, New Bloom Solutions, and many others who helped make this year’s celebration extra special.
And the buzz didn’t stop there — with pages of news coverage lighting up Google, even on the small screen, it’s clear that flower power is real! Thanks to groundbreaking research supported by SAF and top universities like the University of North Florida, Harvard University, and Rutgers University, we know flowers truly lift moods, reduce stress, and strengthen social bonds.
We also discuss photographing flowers, with our favorite photographer.
Tune in to hear stories behind Petal It Forward.
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