Put Your Name on It: Cathy Burns on Risk, Leadership, and Fighting for Fresh

In this inspiring episode of The Fresh CrEd, we sit down with Cathy Burns, CEO of the International Fresh Produce Association (IFPA), for a candid conversation about leadership, legacy, and the power of taking risks. From her early days bagging groceries in Maine to leading one of the most influential associations in the global produce industry, Cathy shares her journey of growth, grit, and purpose.

 

Discover how a bold idea for a parking lot tent taught Cathy the importance of “putting your name on something” — a lesson she now passes on to leaders around the world. Cathy also opens up about her formative years, overcoming gender bias, and her passion for driving the industry’s fight for fresh produce on every plate.

 

With anecdotes about Stephen King sightings, square-dancing championships, and her relentless pursuit of 10,000 steps every day for 4 years, Cathy reminds us that great leadership is a mix of discipline, creativity, and courage. This episode is packed with humor, heart, and actionable insights for leaders at every stage of their journey.

 

Episode Highlights:

•“Put Your Name On It” — Why standing out matters in leadership.

•From Bagging Groceries to CEO — Cathy’s journey of growth and impact.

•Fighting for Fresh — How IFPA is driving global change for fresh produce.

•Fun facts: Square-dancing Queen, 10K Step Streak, and Her Run-in with Stephen King

 

Special thanks to all of our sponsors who made this episode possible — JR Imports, Lakeway Produce, HM Produce, Kern Ridge Growers, Equifruit, Sunfed, and IFCO.