Tariffs, Tropicals, and Leadership: Anthony Serafino on Navigating Produce with Purpose

In this high-energy episode recorded live at Viva Fresh 2025, we sit down with Anthony Serafino, President of EXP Group LLC, to talk leadership, tropicals, and the state of the industry. From navigating volatile tariffs to building a people-first culture, Anthony brings bold insights and sharp perspective.

 

We dig into:

• His journey from family business to president at 30

• EXP Group’s expansion from New Jersey to Texas

• Why tariffs are hitting harder than COVID-era disruptions

• The rising mainstream appeal of tropicals like yuca and papaya

• How leadership and communication are critical under pressure

• What Tokyo taught him about respect, toilets, and perspective

Plus, a few laughs, a love for running, and a pledge to hit the pickleball court next year.

 

🎧 Sponsored by:

EXP Group, LLC, Athos, Texas International Produce Association (TIPA), SunFed, IFCO, Monterey Mushrooms, AnaVale Produce Corp, AgroGonzáMex, Agrival by First Produce, and Art Mx.

 

Big thanks to each of these incredible partners for making this Viva Fresh 2025 series possible.