In this episode of The Friday Habit, Mark sits down with Kasim Aslam—entrepreneur, author, and founder of the world’s top-ranked Google Ads agency—to unpack the truth about scaling, hiring, and building a business that actually works.
From growing up on welfare in Albuquerque to selling an 8-figure agency, Kasim’s story is one of grit, truth, and transformation. He shares how brutal honesty became his superpower, why “scale” isn’t always the goal, and how paying more for the right people can change everything.
If you’ve ever struggled to hire great talent, wondered how to scale without losing your sanity, or questioned how AI will change your business—this conversation is full of real talk and practical wisdom.
🧠 Takeaways:
- Why telling the truth is the ultimate business strategy
- The “Hourglass of Niching” framework for finding your sweet spot
- How to hire top global talent (and avoid bad hires)
- Why paying more can lead to better results
- How AI is reshaping entrepreneurship and marketing
- Why doing what doesn’t scale is the real secret to growth
Resources & Links:
Connect with Kasim: https://kasim.me
Download the free Friday Habit Guide: https://thefridayhabit.com
👉 Learn how to dedicate one full day each week to working on your business instead of in your business.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.