The Friday Society

Katy Richardson is back and answers all of my burning questions about selling Neighborhood Barre to Extraordinary Brands, how long it took to form the deal, and how she's now in an even bigger role than she anticipated. I LOVE hearing Katy's approach to business and this is sure to inspire any business owner out there, whatever you're thought about selling, what your end goal is, or not! 

Resources mentioned: 

• Oura...

In this episode, I dive into the power of guest passes and referral programs for small businesses. Learn why referrals are one of the most effective ways to grow your client base, increase loyalty, and create a sense of community. With referral programs generating 3-5 times higher conversion rates than other marketing channels, this strategy is both low-cost and highly effective.

I share tips on how to set up a successful referral p...

Lindsay Arnold, the amazing Founder of The Movement Club, talks about her entrepreneurial journey, incorporating pregnancy into her business model, motherhood, and tips for success. She candidly shares her time with Dancing with the Stars, how she bootstrapped her now successful business, and her why new entrepreneurs should not give up on themselves. This is such a wonderful episode and a must listen!

Check out the Moveme...

What is a good marketing strategy? That comes down to 4 key things. In this episode, I discuss how to outline a great marketing strategy, what my clients are up to lately, and a fun announcement on how I'm planning to make social media more fun for business owners!

To grab that marketing strategy training and template, click here!
To join the membership + social media add-on, click here! 

Download my app! It&apos...

Hilary Hoffman, Founder of SotoMethod, joined me on the podcast! From her impressive background in finance to founding the most efficient workout method, SotoMethod, she is a thought-leader in the fitness industry. We discussed how her background in finance prepared her for owning a business, why giving away free classes isn't the best marketing strategy, launching SotoMethod, and how she is absolutely crushing it all while pr...

Goli Soli is the incredible owner of Jetset Pilates SoHo. She just opened her new location in SoHo, New York a few weeks ago. It was so fun hearing about the experience of opening her NYC Pilates studio in real time! 

Goli and I discussed her journey in the fitness industry and her experience opening a studio in the competitive NYC market. We discussed the excitement, and challenges, of opening a studio, how she has embraced buildin...

What does it mean to "market how you consume"? This is the #1 reason I don't believe over-saturation exists. My top tips to ensure your content strategy continues to feel FUN and light you up are in this episode, plus answering audience Q+As: 

1. What does an ambassador program for small business look like? 
2. What are the biggest differences between growing an online business and growing a brick and mortar business? 
3. Ho...

Marketing Strategy Made Simple - this episode is an overview of how to make sure your business is set up for success. This is a holistic view of organic marketing strategy. I go through everything from... 

- how to get new eyes on your brand 
- ways to ensure you're clearly communicating 
- numbers to keep track of to measure success 
& so much more. Save this episode to come back to every now and agai...

I'll be doing these 3 things with my private clients this week to ensure they're set up for a super strong 2024 year-end, and would love for you to do them, too! 

Resources mentioned: 

• To join the Friday Society Monthly Marketing Membership, click here
• To visit the Client Journey module, click here 
• To watch the free course, Know Your Numbers, click here

Download my app! It's a free marketing coach...

Brittany Driscoll is the Co-Founder and CEO of Squeeze! We discuss her pivotal role in expanding Drybar before establishing Squeeze. Brittany built Drybar to over $100M in revenue and is now championing the massage therapy industry. 

In this episode we talk about the marketing and branding vision behind Squeeze and why she is excited to revamp the massage therapy industry. We talk about innovation through tech, community engagement,...

There are SO many tech and marketing platforms for small businesses, and in this episode, I'm breaking down my favorites, and why I love them/use them. 

• The best email marketing platform for small businesses: flodesk [use code FRIDAYSOCIETY]
• The best booking software for small businesses (solo): acuity
• The best booking software for small businesses (group fitness): marianatek or momence
• The best payment software for small busi...

The notorious Jenn Seracuse, Founder of Reform Lab and New York based Pilates instructor, joined me on the podcast! Jenn has been a Friday Society Member since the beginning and it's been incredible to watch her flourish into an exceptional business owner, mom, and Pilates instructor. Jenn has been featured in Today, Fox, Women's Health, SHAPE, Fitness!

We discussed her journey on becoming a Pilates instructor, d...

Hey Everyone!

Adam Putterman, the Co-Founder of Ours Premarital Couples Therapy joined me on the podcast. Ours has been featured in The New York Times, People, and Brides Magazine. Couples therapy has traditionally been a hush-hush topic, however, more people are beginning to talk about its positive outcomes on relationships.

Adam and I discussed normalizing couples therapy through community building and organic ...

I'm going ALL IN on tough love around charging your worth as a small business today. 

Questions we cover in today's deep dive on small business pricing strategy: 

1. How often should I run discounts as a small business? 
2. Should I run a bring-a-friend promotion? 
3. How often should I increase my prices? 
4. What do I say in a price increase email? 

So much more. I want you guys to make more money because I KNOW what y...

Hey team! Dropping a round up of the common traits I see my most successful clients having in common.

For the business owners retreat waitlist, click HERE!
For the messaging optimization training, click HERE! 

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here ...

In today's episode, I hosted Sarah Weiss, the Founder of On Brand by Sarah.  Sarah is an expert Instagram & TikTok content creator and social media business mentor. She uses her expertise in video marketing to grow her following and spread her message through fun and engaging humor. We discussed the power of diverse content on social platforms, simplifying calls to action, leveraging automation services for engagement, and...

Truly cannot wait for you guys to listen to this episode today. We have Daryn Schwartz on the Friday Society Podcast, founder of The Space Between Yoga, and we talk about: 

• Transitioning from a corporate career to yoga studio ownership 
• How to maintain strong brand consistency while also allowing your team to thrive and be independent
• How to get over your fear of sales and ways she’s gotten comfortable with charging her studios wo...

Today, I spoke with Lana Powers, Founder and PR expert of Powers PR.  We were joined by her Vice President and amazing side kick and, Alex Wollman.  Lana and Alex discussed their incredible journey into launching Powers PR and their syncronous vibe that they have between them.

We dove into brand storytelling, social media marketing, and why a curated brand vision is foundational for success. Listen to the full episode to g...