The Friday Society

The Friday Society

Welcome to The Friday Society, the podcast for anyone and everyone in the health & fitness industry. In this podcast, we'll talk to industry leaders and experts about everything you need to know to scale and authentically grow your health & wellness brand. We'll hear from operational experts, email marketing gurus, accountants, and more to get you set up for success. You can always submit questions and topic requests via @foreverfriday.co, and I hope you enjoy!

Episodes

September 18, 2023 48 mins

Welcome back everyone! Cory Sterling is the fearless founder of Conscious Counsel which specializes in offering legal services to the health and wellness industry. Making sure your business is legally protected is so important so you don't want to miss this one! 

We covered;

  • Different types of legal agreements and the importance of hiring a lawyer to ensure your documents are set up appropriately from the start
  • Liab...
Mark as Played

Hi guys!

I've got an awesome episode for you today with Katy Richardson, founder of Neighborhood Barre! Neighborhood Barre has over 25 franchise locations nation-wide, and we talk all about: 

  • Franchising a boutique fitness studio
  • Her founder journey of owning a successful Barre chain
  • How she sets her franchise owners up for success


and so much more! Katy is whip smart and I was thrilled to have her on the s...

Mark as Played

Hey team!! Today I'm sharing the 5 biggest lessons I've learned over the last 5 years in business. I hope you enjoy!!

To submit a question for an ask me anything episode, head HERE!
To check out my DIY course, Five Weeks to Waitlisted, mentioned, go HERE

To keep up with me on instagram, follow me @foreverfriday.co
To learn more about my amazing community of small business owners, click here <...

Mark as Played

Welcome back everyone! I was so honored to have Erin Claire Jones join me on The Friday Society Podcast this week! Before you hit play, I recommend pulling up your human design type right here! Erin is graciously offering all Friday Society listeners 10% off their blueprint book, which you can purchase here! Use code FRIDAYSOCIETY

We cover: 

  • Each human design type and how your type impacts the way you run your busines...
Mark as Played
August 1, 2023 29 mins

Hey team!! This is a juicy ask me anything and was one of my fav to record!

We cover:
1. How should I segment my email audience?
2. What are some best practices for sending emails?
3. What's a good open rate? What's a good click through rate? What's a good unsubscribe rate?
4. What types of lead magnets work best?
5. How many emails should be in a sequence for a product launch?
6...

Mark as Played

Hi guys! Back for another ask me anything episode - the four questions I answer today are: 

1. If I'm just starting to look at my systems & marketing strategy, where should I start? 
2. Do I have too many pricing options? 
3. How often should I raise prices? 
4. Should I grandfather clients into my prices? 

To keep up with me on instagram, follow me @foreverfriday.co
To learn more about my amazing c...

Mark as Played

Hi guys! Back with another AMA, and today we're covering all things THREADS, the new social media platform from Instagram, and creative ways to engage those on your list & followers that haven't purchased from you yet. Enjoy! 

To keep up with me on instagram, follow me @foreverfriday.co
To learn more about my amazing community of small business owners, click here
To join my newsletter for events, upcoming laun...

Mark as Played

Hi guys!! Back with another AMA -- as always, please submit questions to foreverfriday.co/ama

This week, answering, 
1. When should I start a membership? 
2. Will starting a membership confuse my audience? 
3. Am I too small of a business for marketing? 
4. When should I start marketing? 

To keep up with me on instagram, follow me @foreverfriday.co
To learn more about my amazing community of ...

Mark as Played

Hi guys! We're back for a second ask me anything episode! Today we cover:

  1. The basics of SEO 
  2. My take on capping a membership/ what to do if you have more than enough interest
  3. The best ways to communicate with your new, intro, and lapsed clients

Submit your questions for next week HERE


To keep up with me on instagram, follow me @foreverfriday.co
To learn more about my amazing community of small business owners, c...

Mark as Played

Eoin Finn, founder of Blissology, is BACK for part two to talk all things nervous system! 

We talk about:

  1. Why nervous system restoration and maintenance is so essential to build our lives around
  2. How we NEED all three elements of energy, grit, and rest
  3. A little bit of the science behind what's happening to our hormones when our nervous system is out of whack 

And of course, so much more! 

To keep up with me on inst...

Mark as Played

Hi guys! Starting today, I'll be uploading TWO episodes each week. Mondays will be Marketing Mondays with Alexa, and Fridays will be our guest episodes!

Today we're covering:
1. Where do I start with automations?
(the Client Journey webinar I mentioned can be found inside The Friday Society Membership!)
2. How do I start a client appreciation program? 
3. How do I market that I'm opening u...

Mark as Played

A must listen!!! I was so thrilled to have Lesley Logan back on the show (her first episode can be found HERE) and we get into so much good stuff. It's a must listen for everyone in business -- not just Pilates owners! We get into:

The many different streams of Pilates — classical Pilates, contemporary, megaformer… where to begin
Abundance mindset — how to tell someone you might not be the instructor for them

Mark as Played

WOW. I had no idea how much I needed this episode — Founder of @blissology - Eoin Finn - has been regarded by Oprah, Yoga Journal, Lululemon (where we met) and so many others as one of the absolute best yoga teachers of our time, and for good reason. We sat down and talked about why yoga has been in a decline, how we’ve been forgetting the main reason we’re all in the room, charging for yoga, embodiment vs. embrainment and so much ...

Mark as Played
April 12, 2023 20 mins

Hey y'all! We're back for April's Marketing Must Dos! As mentioned, you can find all of the past marketing must do posts HERE on the blog. Enjoy!

To keep up with me on instagram, follow me @foreverfriday.co
To learn more about my amazing community of small business owners, click here
To join my newsletter for events, upcoming launches, and more, click here
To get 50% off a FloDesk subscription (what I use...

Mark as Played

In this episode, we go deep into how to create sales copy on social media and in your sales emails that feel exciting, good, and NOT cringey! We've all been there, and it's time we talk about it. 

In this episode we cover: 

  • Copy is your greatest sales person
  • All the times we’ve have been really excited about buying something — that's an exchange of excitement, and people feel that way about US!
  • Remember a t...
Mark as Played
February 14, 2023 17 mins

Resources from the episode: 

To keep up with me on instagram, follow me @foreverfriday.co
To learn more about my amazing community of small business owners, click here
To join my newsletter for events, upcoming launches, and more, click here
To get 50% off a FloDesk subscription...

Mark as Played

WOW this one is PACKED. We get into...

  • The breakdown of a great class 
  • How much autonomy do you give your instructors vs. how much of a formula should you follow (from a branding perspective)? 
  • How to protect your business from a rockstar instructor or pillar leaving

and so much more.

To hear my episode on The Fitness Career Master Podcast and check out their show, click here!
To learn more about Fitness Career ...

Mark as Played

Hey everyone! We've got such a great episode centered all around core values & instructor development. Noël's story is just amazing -- and the companies she's worked for has informed her hospitality strategy that is world class. 

We get into: 

  • Being a part of Soulcycle’s initial training groups and not getting a teaching job 
  • “There’s a very big difference between being able to teach a good class, and ...
Mark as Played

Hi everyone!!! Happy New Year! I hope that your January is off to a great start, and that you’re feeling both excited for the new year, and grounded in your foundations. It’s never too late to do a deep analysis onto your 2022 year, so if you missed it, you can grab my year end analysis workbook right here.

As always, here are our monthly must dos to continue to grow your business in a fun & sustainable way.

Mark as Played

Wow do we get INTO it in this episode -- you're going to want to take notes for this one. We get into so many small business financial tips, the top questions to ask to optimize your small business finance, and tips on how to prepare your small business for a recession. 

  • To get Lauren's guide to trash expenses you don't need, click here 
  • To get Lauren's guide for creating a high ticket offer, click here

To...

Mark as Played

Popular Podcasts

    Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.

    Crime Junkie

    If you can never get enough true crime... Congratulations, you’ve found your people.

    Around the NFL

    NFL.com's "Around the NFL" crew (Gregg Rosenthal, Dan Hanzus and Marc Sessler) break down the latest football news, with a dash of mirth.

    Stuff You Should Know

    If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

    The Bobby Bones Show

    Listen to 'The Bobby Bones Show' by downloading the daily full replay.

Advertise With Us

For You

    Music, radio and podcasts, all free. Listen online or download the iHeart App.

    Connect

    © 2023 iHeartMedia, Inc.