Alexa, Grow My Business by The Friday Society
Welcome to Alexa, Grow My Business - a Friday Society Podcast. This is the podcast for anyone and everyone in the health & fitness industry or with a small business looking for a real, tangible approach to growth. In this podcast, we'll talk to industry leaders and experts about everything you need to know to scale and authentically grow your health & wellness brand. We'll hear from operational experts, email marketing gurus, accountants, and more to get you set up for success. You can always submit questions and topic requests via @alexagrowmybusiness on Instagram, and I hope you enjoy!
Episodes
Hey everybody! In today's episode I am completely breaking down what makes a successful and profitable sale or promotion. This episode is a condensed version of an actual training inside The Friday Society Membership which you can find here.
We cover everything you need to know about how to prepare and execute a revenue generating sale whether that's for Black Friday, a holiday sale, or any general sale you have coming up. My bigges...
Bobby McMullen, aka Bobby Westside, has been going viral for everything he is posting on Instagam and TikTok on his no BS take on the fitness industry. Bobby has a background in banking but also personal training so he really understand's both sides of the argument when it comes to managing a fitness studio. We talk candidly about how ClassPass is killing boutique fitness, what really happens when PE funding enters the chat, and wh...
How do you get clients coming back more often and staying longer, without spending a dollar on ads? In this solo episode, I'm sharing 7 organic ways to increase client frequency and lifetime value for fitness studios, yoga and Pilates studios, personal trainers and wellness businesses.
Client frequency is one of the five KPIs I look at with every 1:1 client, and it tells me so much about your business: your pricing, your new client ...
Brutal Business Advice: Marketing, Money, and Boundaries
It's a solo episode, and I'm not holding back! Today I'm covering the brutal advice every service-based business owner needs to hear — from marketing missteps to money moves to the boundary conversations we all avoid.
In this episode:
- Why "I'm tired, just buy my thing" needs to disappear from your messaging
- Paying for saved time — why it's math, not a splurge
- What ...
SURPRISE! I'm pregnant! And also, SURPRISE! The Friday Society Podcast has a new name. It is now the Alexa Grow My Business Podcast.
I've been waiting to share the news and the time feels right. As a small business owner who runs literally everything in my business, I am getting a lot of questions about how to prepare for maternity leave as a business owner. I realized that I'm actually pretty set to take a few months off beca...
Allie Duffy, the Founder of The Pilates RX is a long-time member of The Friday Society Membership. I have been able to watch her grow a thriving concierge Physical Therapy and Pilates business that is client centric, authentic, and extremely intentional. Allie is not only a small business owner but a mother juggling employee's, growth, and creating boundaries around her time to enjoy the early stages of motherhood. I think we can l...
The Road to 1M: What I Would (and Wouldn't) Do Again
I just hit 5K followers, 6 years into this business — and I built it past $1M without paid ads. A lot of people will tell you that you need a big following to make real money. You don't. You need to be real, have a proven result, and be clear about how you get there.
In this episode, I'm breaking down exactly what I'd do again (and what I wouldn't) if I wanted to hit another ...
One of my favorite people, Daryn Schwartz, Founder of The Space Between Yoga, and most recently The Space Together, joined me to talk about expanding your business in ways that may feel out of the original business plan. We talked about how Daryn and her business partner took the bold leap from expanding their yoga business into a second location that is a co-working gathering place. Daryn has built an incredible yoga studio w...
Jennifer Maanavi, Founder and CEO of Physique 57, joined me on the podcast. Physique 57 has been around for 20 years, 20 years! Jennifer has seen a lot including expanding into different countries, selling fitness DVD's, hosting on demand memberships (before that was even a thing), closing multiple studies during covid, and still continuing to operate a thriving boutique fitness business with several locations.
Jennifer wears ...
Hi everyone! In this AMA, I'm answering:
1. how to balance being a human and having a personal touch with your automations
2. Timeblocking -- my advice on what works best to balance your admin and client time
3. Partnerships and what I've seen work and not work for bringing in new clients
I mention Danielle Stead -- she's the best lawyer!! Find her here!
Download my app! It's a free marketing coach in your pocket...
Messaging is the foundation of everything in your marketing — and in this episode, I'm sharing my four best tips for communicating your small business in a way that feels good, sounds like you, and actually converts. Plus I'm answering some of the most common messaging questions I get from business owners: how to fill your newsletter every month, how to talk about your membership without overthinking it, what to do when you f...
Your dream clients are already searching for you on Google — the question is whether your website is making it easy for them to find you. In this episode, I break down the exact six steps I'd take right now to improve my brand's visibility and start showing up in organic search results. No ads, no complicated tech, no budget required. Just high-impact, doable edits that make your marketing work harder for you long after you h...
Hey guys! Dale Stabler, the incredible Founder of Sweats and the City, joined me on the podcast. Dale is an expert, and I mean EXPERT, on fitness trends. I have known Dale for a very long time and this is her second time joining me on the podcast. We discussed new trends in the fitness industry, the importance of quality instructors, and her longterm outlook of the industry. Dale has started to consult for studios, and honestly, th...
Hey Everyone! Danielle Stead Blanton, an amazing friend, attorney, and member of The Friday Society Membership, joined me to discuss common legal questions I hear from my clients all the time.
I can't say enough about Danielle and her expertise in the fitness industry. I recommend her to literally all of my clients for legal counsel because she understands this industry backwards and forwards.
In this episode we discussed; shou...
Hype Haus Fitness is a thriving fitness studio in New Orleans, LA and the Founder, Sara Habetz, joined me to discuss her strategy as a thriving business owner. Sara is a long time member of The Friday Society Membership and she is such an incredible business owner who brings the best energy into her studio. We discussed how she is expanding into a new market with a totally new demographic and how she is approaching marketing and br...
Hey everyone! I had the most amazing time talking with Charlotte Muller, the Founder of Breathe Strength Wellness. We dove deep into hosting memberships and covered the pros and cons. Personally, I love having TFS Membership which is my monthly marketing membership. It allows me to connect with my clients on a deeper level and provide accessible marketing advice, however, it takes a lot of work! Charlotte and I discussed what it ta...
In this solo episode, I’m walking you through exactly what I’d focus on if I wanted to build a sustainable and successful small business in 2026 — without burnout, constant hustle, or overspending on things that don’t actually move the needle.
We’ll talk systems, messaging, local visibility, social media, newsletters, SEO, client appreciation, and audience building — and how these pieces work toge...
Cory Ruth is a PCOS expert who has helped countless women achieve a better understanding of their body, health needs, and identifying fertility issues that may be stemming from PCOS. As someone who has PCOS this conversation was so meaningful! Not only did we dive into PCOS but we discussed her incredible growth and Instagram strategy. Cory has truly built an amazing business based around educating women. Cory has been featured in ...
Hey Everyone!
This is a perfect episode to kick off your New Year by reframing your financial mindset and entering 2026 with an intentional money strategy. I was able to host the amazing Founders of Wealthkind, Delana Bristow and Lexi Sidle, on the podcast. They specialize in helping women reclaim their financial freedom and create their dream life. Not only do they teach tangible investment strategies but they incorporate meditatio...
Everything you need to know referenced in this episode: https://foreverfriday.co/bf25
Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here. &...
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