The Friday Society

Hi guys!

I've got an awesome episode for you today with Katy Richardson, founder of Neighborhood Barre! Neighborhood Barre has over 25 franchise locations nation-wide, and we talk all about: 

• Franchising a boutique fitness studio
• Her founder journey of owning a successful Barre chain
• How she sets her franchise owners up for success

and so much more! Katy is whip smart and I was thrilled to have her on the s...

Hey team!! Today I'm sharing the 5 biggest lessons I've learned over the last 5 years in business. I hope you enjoy!!

To submit a question for an ask me anything episode, head HERE!
To check out my DIY course, Five Weeks to Waitlisted, mentioned, go HERE! 

To keep up with me on instagram, follow me @foreverfriday.co
To learn more about my amazing community of small business owners, click here <...

Welcome back everyone! I was so honored to have Erin Claire Jones join me on The Friday Society Podcast this week! Before you hit play, I recommend pulling up your human design type right here! Erin is graciously offering all Friday Society listeners 10% off their blueprint book, which you can purchase here! Use code FRIDAYSOCIETY. 

We cover: 

• Each human design type and how your type impacts the way you run your busines...

Hey team!! This is a juicy ask me anything and was one of my fav to record!

We cover:
1. How should I segment my email audience?
2. What are some best practices for sending emails?
3. What's a good open rate? What's a good click through rate? What's a good unsubscribe rate?
4. What types of lead magnets work best?
5. How many emails should be in a sequence for a product launch?
6...

Hi guys! Back for another ask me anything episode - the four questions I answer today are: 

1. If I'm just starting to look at my systems & marketing strategy, where should I start? 
2. Do I have too many pricing options? 
3. How often should I raise prices? 
4. Should I grandfather clients into my prices? 

To keep up with me on instagram, follow me @foreverfriday.co
To learn more about my amazing c...

Hi guys! Back with another AMA, and today we're covering all things THREADS, the new social media platform from Instagram, and creative ways to engage those on your list & followers that haven't purchased from you yet. Enjoy! 

To keep up with me on instagram, follow me @foreverfriday.co
To learn more about my amazing community of small business owners, click here
To join my newsletter for events, upcoming laun...

Hi guys!! Back with another AMA -- as always, please submit questions to foreverfriday.co/ama! 

This week, answering, 
1. When should I start a membership? 
2. Will starting a membership confuse my audience? 
3. Am I too small of a business for marketing? 
4. When should I start marketing? 

To keep up with me on instagram, follow me @foreverfriday.co
To learn more about my amazing community of ...

Hi guys! We're back for a second ask me anything episode! Today we cover:

1. The basics of SEO 
2. My take on capping a membership/ what to do if you have more than enough interest
3. The best ways to communicate with your new, intro, and lapsed clients

Submit your questions for next week HERE! 

To keep up with me on instagram, follow me @foreverfriday.co
To learn more about my amazing community of small business owners, c...

Eoin Finn, founder of Blissology, is BACK for part two to talk all things nervous system! 

We talk about:

1. Why nervous system restoration and maintenance is so essential to build our lives around
2. How we NEED all three elements of energy, grit, and rest
3. A little bit of the science behind what's happening to our hormones when our nervous system is out of whack 

And of course, so much more! 

To keep up with me on inst...

Hi guys! Starting today, I'll be uploading TWO episodes each week. Mondays will be Marketing Mondays with Alexa, and Fridays will be our guest episodes!

Today we're covering:
1. Where do I start with automations?
(the Client Journey webinar I mentioned can be found inside The Friday Society Membership!)
2. How do I start a client appreciation program? 
3. How do I market that I'm opening u...

A must listen!!! I was so thrilled to have Lesley Logan back on the show (her first episode can be found HERE) and we get into so much good stuff. It's a must listen for everyone in business -- not just Pilates owners! We get into:

The many different streams of Pilates — classical Pilates, contemporary, megaformer… where to begin
Abundance mindset — how to tell someone you might not be the instructor for them

WOW. I had no idea how much I needed this episode — Founder of @blissology - Eoin Finn - has been regarded by Oprah, Yoga Journal, Lululemon (where we met) and so many others as one of the absolute best yoga teachers of our time, and for good reason. We sat down and talked about why yoga has been in a decline, how we’ve been forgetting the main reason we’re all in the room, charging for yoga, embodiment vs. embrainment and so much ...

Hey y'all! We're back for April's Marketing Must Dos! As mentioned, you can find all of the past marketing must do posts HERE on the blog. Enjoy!

To keep up with me on instagram, follow me @foreverfriday.co
To learn more about my amazing community of small business owners, click here
To join my newsletter for events, upcoming launches, and more, click here
To get 50% off a FloDesk subscription (what I use...

In this episode, we go deep into how to create sales copy on social media and in your sales emails that feel exciting, good, and NOT cringey! We've all been there, and it's time we talk about it. 

In this episode we cover: 

• Copy is your greatest sales person
• All the times we’ve have been really excited about buying something — that's an exchange of excitement, and people feel that way about US!
• Remember a t...

Resources from the episode: 

• 2022 analysis workbook
• Episode 10 with Gabby Cohen 
• Nurture Sequence podcast episode
• Nurture sequence visual representation 
• Full blog post

To keep up with me on instagram, follow me @foreverfriday.co
To learn more about my amazing community of small business owners, click here
To join my newsletter for events, upcoming launches, and more, click here
To get 50% off a FloDesk subscription...

WOW this one is PACKED. We get into...

• The breakdown of a great class 
• How much autonomy do you give your instructors vs. how much of a formula should you follow (from a branding perspective)? 
• How to protect your business from a rockstar instructor or pillar leaving

and so much more.

To hear my episode on The Fitness Career Master Podcast and check out their show, click here!
To learn more about Fitness Career ...

Hey everyone! We've got such a great episode centered all around core values & instructor development. Noël's story is just amazing -- and the companies she's worked for has informed her hospitality strategy that is world class. 

We get into: 

• Being a part of Soulcycle’s initial training groups and not getting a teaching job 
• “There’s a very big difference between being able to teach a good class, and ...

Hi everyone!!! Happy New Year! I hope that your January is off to a great start, and that you’re feeling both excited for the new year, and grounded in your foundations. It’s never too late to do a deep analysis onto your 2022 year, so if you missed it, you can grab my year end analysis workbook right here.

As always, here are our monthly must dos to continue to grow your business in a fun & sustainable way.

Wow do we get INTO it in this episode -- you're going to want to take notes for this one. We get into so many small business financial tips, the top questions to ask to optimize your small business finance, and tips on how to prepare your small business for a recession. 

• To get Lauren's guide to trash expenses you don't need, click here 
• To get Lauren's guide for creating a high ticket offer, click here

To...