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August 18, 2021 • 20 mins

You can't have a business without money BUT that shouldn't be the only driving factor for your business. There are many other beneficial returns that you can gain from your business, so tune in and let's talk about them.

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Ray Mayfield (00:04):
Welcome to the Frontrunner Podcast with your
hosts, Ray Mayfield and TiaraJones two engineers who went
from coworkers to in laws andnow business partners, creating
a safe space to be open andhonest about what it really
takes to start or run abusiness.

Tiara Jones (00:17):
We know it's easier said than done. But you were
built for this and you are notalone. Join us each week to hear
stories, lessons learned andstrategies from trusted advisors
and new and seasonedentrepreneurs on how to endure
the marathon entrepreneurship.

Ray Mayfield (00:38):
Peace yall. This is Ray,

Tiara Jones (00:39):
This is Tiara.

Ray Mayfield (00:40):
And thank you for joining us again on another
great episode. So Tiara tell uswhat we're going to talk about

Tiara Jones (00:45):
So today, we're going to be talking about the
today.
importance of knowing what yourwhat you want, as a return on
investment, you know, from yourbusiness. And so really
identifying that upfront. Andoftentimes, we always look at
money as being the return oninvestment and the things that
we put in our business. And youknow, that is important, because

(01:05):
if you're not making money, youdon't have a business. However,
it is more than that. And youwill notice that people who do
thrive in their businesses andreally succeed and you know,
have years and years in theirbusiness from people that don't
just focus on the money, thereare so many other things that

(01:26):
you can get a return on thatcould be so beneficial, you
know, to your life, because, youknow, there's a lot of
millionaires a lot of richpeople out there that have a lot
of money but have nothing elseand they're miserable.

Ray Mayfield (01:36):
Absolutely fact that in our business, not at
all, not at all. You know, youyou do it like this, right? Um,
you know, again, I'm gonna giveyou guys kind of a patch from a
book probably every time wetalk. So

Tiara Jones (01:50):
those 100 books, y'all he trying to get so he
might as well share

Ray Mayfield (01:52):
deal with it. Just deal with it you hear me?Nah So
I can't remember the book. Iwant to say it was one of
Napoleon Hill's book. And he andAndrew Carnegie were having a
conversation in the book. And Ithink the point Hill asked
Carnegie like, what is the whatis the key to his success, and
he said, the greatest servicethat one can render to God is by
helping others. So you look atyou look at you know, you can't

(02:16):
do anything and throw withoutmoney, right? There's this be
upfront and honest about it, youcan right, but you can't you
it's hard to do things in a rowwithout money. So while money is
important to growing yourbusiness, there should be a
definite chief aim that doesn'treally touch on the finances.
Right? You may you may have alonger vision, we need to make
some money to do something elseto help people. But you know,

(02:38):
no, don't don't make the dollarbill. The number one reason why
you're starting your business isit can be a part of it, but it
shouldn't be the primary chiefobjective for your company.

Tiara Jones (02:46):
Right? Absolutely.
And so you can think of, youknow, for example, you're
starting this business toreally, you know, grow your
confidence. Like, you're no,you're good at something, but
this is going to push it to awhole nother level. And, you
know, speaking on confidence, Iknow, there's often times where
we will, you know, dim ourlight. And I know, we've talked
about this conversation, oh,humble, you know, being humble,
not being humble or whatever.

(03:08):
And oftentimes, you willdiminish yourself and diminish
your light, because you don'twant to come off as conceited,
however, you know, we arechildren of God, and He has made
us in His image. And so we arewhat we are, we are amazing. And
we are good at what He's givenus. I mean, he gives, He gave us

(03:30):
those gifts for a reason to usethem into, you know, to a sense
to form them, okay. Exactly. Andso sometimes you have to put
yourself in this uncomfortableposition of starting a business,
and showing up and show it outand showing people you know,
everything that you have tooffer, in order to grow your
confidence. And sometimes it'shard to do that, unless you you

(03:52):
know, take that risk in, youknow, take that first step. And
so look at that, as maybe thatmight be one thing that you're
trying to get as a return on,you know, starting the business
that you want. Also growing yourfaith. Yeah, like, it was a big
faith walk for me. Okay. Still,is pushes me every single day.

(04:14):
Because I mean, you know, I havean idea of how I think things
are gonna play out in how I wantpeople to respond to things that
we do in opportunities that wetake, but there's times where
there's a long time today delay,which it was with us, you know,
almost like a year and a half tothings really started moving in,

(04:36):
you know, one of theopportunities that we were
pursuing and it was a faithwalk. And, you know, in the
beginning I thought, you know, Ikind of gave myself you know,
over to God entirely and waslike, Okay, if I'm going to do
this, it's gonna be it's gonnabe challenging. It's like I was
I didn't want to, you know, prayfor for patience and things like
that, but I knew I'm like thisis going to significantly grow

(05:00):
my faith, okay. Yeah, in waysand just starting a business in
general in starting a business,with Ray? Okay. Be honest about
it. But I mean, there's justthere's other things that you
can think about, for the reasonthat you start your business and
what you want to get out of yourbusiness. That is going to be,

(05:20):
you know, very beneficial, andyou continuing it, okay? Because
when those times when you'remaking all the money, but you
don't have any type ofsatisfaction anywhere else with
what you're doing, the money isnot going to be enough to keep
you in the game,

Ray Mayfield (05:34):
boom, that's a great point, I was gonna, I was
gonna say the same thing, but Iknow people who have went into
business and become verysuccessful. And their thing is
how do people live withoutmoney. And it's like, you know,
when, when you when you makemoney, you can get to a place
where you're comfortable, andyou take your eyes off the ball,
right, and everything else thatyou built kind of falls apart.

(05:54):
So you really have to be carefuland diligent in that regard,
right? And, you know, again,don't get me wrong, but your
thing is your thing, Tiara,Tiara, and I thing is Tiara and
I's thing right, and money.
Money is it is important, butit's not the primary motivation,
and objective. We're veryblessed. We don't have many
wants or needs that aren't,we're not able to meet. But when

(06:14):
you think of it, in thatperspective, we have gifts to
share with people that is, youknow, some knowledge, experience
and wisdom. So you know, that'sour thing with our company. And
that's what we intend to do. Youknow, it's more of a, you know,
we don't have really employees,we have team members, we have,
you know, people who are goingto help add to what we're

(06:35):
building and what we'redeveloping, and what this is
going to transition into, isgonna be some significant, you
know, there's a, there's a, youknow, while while Tiara, is a
constant planner, my plan isgoing increments of five years,
right, so I know where I want tobe in five years, 10 years and
15 years from now. And, youknow, the path that she that is
hard work, dedication, and it'sgoing to take a little bit of

(07:00):
money, but again, there's achief aim outside of money that
I want to achieve in the next,you know, 15 years in increments
of five, right. So, you know,remember that, you know, if I've
seen people who, again, youknow, whose primary motivated in
money, and when they get, what,what they think is enough, they
get lazy, and they take the offthe ball, if things don't go
according to plan,

Tiara Jones (07:23):
right? Absolutely.
And there's often times we'llget into business to solve, you
know, a problem or issue that wehave ourselves, like, you end up
creating a product, because, youknow, you're working with the
kids or something, and you can'tfind something that that will
help you in your day to day, youknow, with, you know, raising
your kids and things like that,you know, different different
reasons why it's like, let mecreate, there's nothing out

(07:45):
there, I can't find nothing onAmazon or anywhere else, like,
let me create this, you know, mydag on self so and so, you know,
that that could be it just tosolve a problem that you have,
and that will in turn, bringmoney, you know, into your
family into whatever else youhave going on. And so, there are
so many, you know, other reasonswhy and with us, like having
people that we could go tohaving really, you know, because

(08:08):
the other side of strategicconsulting is we do government
contracts and things like that.
And I have yet to find agovernment contractor that I
could go and work for, or workwith that, you know, kind of
just let you be you and it justall the other people that I work
for, it was just so strict, andyou have to say this this way

(08:29):
wear this do that and it's just,it's suffocating. And I'm like,
Okay, well, like it's especiallyin that in between time when I
kind of hit my limit at my lastjob, and it was just like, oh,
they'll come work for me. I waslike, Yeah, okay, come work with
me. Like, I don't know, I wentsearching, I spent so many hours
trying to find another job, like

Ray Mayfield (08:49):
Look God extended an olive branch and you just
knocked it away.

Tiara Jones (08:51):
Exactly. That goes back into you know, that out. In
a way it's got to say it took metime to get around to it. Um,
but I end up solving, you know,a problem my own like when when
people come to work, you know,with us, you're working with us,
you're not working for us. Andyou can be you you are you're
your own boss. I know we joke alot about Ray being my boss and

(09:12):
things like that. But one thingthat's different, you know, with
us, like you're in your ownlane, like if you're going to be
working with us, we trust youenough to get the job done. Or
if you need to take time off todo that, okay, sure. But just
make sure you get the job done.
You're your own boss, okay. Andwe just want to empower people
to you know, really be that forthemselves and feel comfortable
to do that and have the freedomto, you know, suggest different

(09:33):
things or have the freedom tocome to us and be like, look,
this isn't working, or I don'tlike how this is going. We want
you to do that. You know, whenother companies you do that
you're gone. Yeah. And so one ofthe things for us, we don't have
to do the governmentcontracting, but I want to stay
in it because I want to solvethe issue I had that. I know
there's a lot of other peopleout there that have like who you

(09:53):
really are, you know, investedin the mission when it comes to
the public sector, but it'slike, man, I want to do it, but
but yall are killing me here. Iwant to do this with you.

Ray Mayfield (10:08):
Yeah, absolutely, you know, you create the you
want to create a culture. Right?
Right? Right your company,right. And it's like you really
want to have like a, you know,that's almost like a boss
academy. It's almost like aleadership academy. So it's
like, you know, why you may comein, you know, one way with one,
one way of thinking, like, ourintentions are to help sharpen
you to so you can see what yourtrue plan and purposes in life
and go get it, you know, it's anamazing thing to be in a

(10:31):
position to help people or workfor an employer, you know,
before Tee and I, you know,started a company was, was
similar to the same and theopportunity presented itself,
and he didn't stop it fromhappening. And, you know, that's
one thing, I think, you know,that's how everybody should be.
Even if it eats into your ownpocket, right? I mean, some some
lessons you're going to pay for.

(10:52):
And sometimes you're going to bepositioned to help somebody else
get what they want, you know,just just welcome both of them
in, it's a humbling andbeautiful experience to see, you
know, and, you know, hate, getyour nowhere, man. So why even
bother doing it, especially onan individual who can help you
further down the road. Andthat's how you should look at it
man, you know, you shouldtransition yourself into more of
a mentor perspective. Andthat's, it probably should take

(11:13):
you know, when you're dealingwith, you know, onboarding
people on it, whether it's intoyour company, or the people you
come in contact with outside ofyour company, and in an
environment, we're talking aboutentrepreneurship and your
business a little bit.

Tiara Jones (11:24):
Right? Absolutely, that that culture piece, and
that's another thing of, youknow, getting out the noise of
other cultures and things thatyou've been into, because, for a
second, I found myself kind ofsinking back into what I was
used to with other companies,and I was just like, this is why
you started this, you're notgoing to start that way, we're
not gonna do that, right? Justbecause they did it this way,

(11:46):
or, because like, it got to thepoint where I didn't even want
to do the things that I loveddoing anymore. Like, the reason
why I end up going to school,for engineering, all things like
that, because they made me hateit, because they put so many
different, you know,stipulations on me and told me
that, you know, I couldn't writeabout this, and things like
that. And so like with ournewsletter that I highly

(12:07):
suggest, it's pretty fire

Ray Mayfield (12:10):
good stuff.

Tiara Jones (12:10):
But I, I just go with what God gives me. And I
know, in the sense when peoplesay, you know, planning out your
content, and you had to makesure that it's done in advance
and things like that, y'all,when he gives it to me, he gets
to me, so and I cannot, like ifI try to force it is trash. So
like, I just have to, like sitin the place and let him tell me

(12:32):
whatever it is, He wants me, youknow, to share with others and
write that don't try to changeit out. Because you know, before
I will be like editing, like,nah, I can't say that, or, you
know, different things likethat, or I don't I can't talk
about that. But like, no, that'swhy we started this business in
all aspects is to do what Godtold us to do. And sometimes
that it can be difficult, youknow, with some employers to, to

(12:55):
walk in that and be comfortablewith walking in that with the
risk that they may end up, theymay end up letting you go. Yeah.
And so I just wanted to examine,exactly, especially because, you
know, I look, you're onlyplaying around with God, okay,
I'm just not going through it inno aspects. And so I've been, he
has taught me so many lessons.
And so when it when it came toit, and when it came to, you

(13:18):
know, my belief system, and thenwhat this job wanted me to do,
there were some times that Icame up against that. And there
was times where I had to, likesit in front of the CEO and be
like you don't understand forthem to sit there and tell me,
you're making the biggestmistake, you know, of your
career walking away from here,and I'm just like, okay, you can
say that. But I know what Godhas told me to do. And I know

(13:40):
that this season is up, you maynot understand it. But my
relationship with God is muchstronger than what you think
this job is doing for me. And soI was grateful. Yeah, that was
able to get to the place wherethat didn't intimidate me that
didn't paralyze me, you know, inmy decisions, and I was still
able to respectfully, you know,walk away without burning a
bridge or anything like that.

Ray Mayfield (14:02):
Yeah, that's awesome. I had similar to the

Tiara Jones (14:02):
hey, hey me being a millennial
same happened to me. Once I wasleaving the government
contracting company and the VicePresident for the program. He
came down to see me said, I knowI was going to work for x
company, I was going to makethis much money. He said,
they're not going to pay you andyou'll be back. Yeah, I was
like, okay, it was I got it. Andthat that was it for me. And
that, that it's crazy. Becauseat that point with a company, I

(14:22):
think I've been like five yearsand I like to think I was pretty
instrumental in transitioningthe way that that program ran on
a day to day basis, and I gave alot to it, right? I gave a lot
of time and give a lot of energyto it. And then that's the
response I get when it's like,Hey, man, like I'm not being
compensated adequately. I foundthat the opportunity I'm

(14:42):
achieving, I would love to sayhere, can you match, you're not
gonna pay that you'll be back.
Got it. I'm out. And it's butit's a liberating thing. When
you break those chains andreally in your mind. You're
changing your mind and you'renot going to be intimidated to
be pushed or bullied into youknow, not not walking in a path
you want to walk. Transitionhere, that's what I appreciate
about millennials nowadays, alot of people get some flack,

(15:02):
but I think they figured it outearly, right, they're they're,
they don't have to go to schoolto get degrees, get master's
degrees to be successful. Allthis technology is here, they,
they understand how to use it,and they take advantage of it to
make money to so it's, it's a,it's a generational gap. But you
have to look at the generationbefore you and see their
struggle to apply to how youlive. And then look what they've

(15:25):
learned. The millennials havefigured out, you know, a couple
generations down the road, soit's pretty impressive. And
there's they have theirproblems. But hey,

Ray Mayfield (15:37):
are you millennial? Yeah,
makes sense. It all makes sense.
But facts are like they figuredit out like you don't, there
there are, there are easier waysto be successful now than they
were when you know, we werecoming my generation was you got
to go to college, you got to geta degree, you got to get a job,

(15:59):
got to get a house, gotta getmarried, gotta get debt got to
die. It's like, it's like, it'slike, you know, there's
checkmarks in life, themillennials now like, Yo, I
figured out how to be a realentrepreneur,

Tiara Jones (16:11):
as many of that right there. Yeah,

Ray Mayfield (16:13):
young and younger, a lot younger. So that's,
that's, that's, I applaud that.

Tiara Jones (16:17):
Yeah. And that, you know, keep an eye on that same
topic. with, you know, workingwith Ray and other people that
are worked with, since they wereolder, and things like that,
there were a lot of people thathad, you know, PhDs and were
doctors. And there was oftentimes in meetings where, you
know, in a sense, I kind of feltlike, I couldn't even speak up,
because I didn't have, you know,that status or whatever. But I

(16:39):
think that, you know, God isstarting to break me out of
that, you know, mindset and thatmental thinking of you don't
need that, like you actuallyhave better ideas than they do
without the daggone degree,okay? Because I mean, there's
all these textbooks that havebeen written and things like
that, but things change, thingsevolve. And they're not changing
too much out of those textbooks.
And there's so much more thatyou learn through experience.
And then, and that's the thing,that's the biggest, you know,

(17:01):
return on investment, when itcomes to your business is the
experience that you're going togain because that, to me is
worth so much more than thatcollege degree, that with me,
I'm still paying for help Lord,okay? It's so much more
valuable. Because you can't,that's not something you can't
teach that. You just got to gothrough it. And in a sense, I
just had to, you know, trust inGod and just, you know, take

(17:24):
that first step and go throughit and insert in different
aspects. So go through withspeaking up in meetings, going
through it with just leaving thejob, right, that people told me
not to leave, because what Ileft, actually left a 15% bonus
on the table. I leftWhat was it?

Ray Mayfield (17:45):
Money

Tiara Jones (17:46):
maybe not even that long. They were like, if you
just stay 30 days, they're like,you'll be able to, you know, get
this money. And I'm just like,it's not even about the money. I
know, if I take 30 days, it'smentally going to break me down.
Like, I'm done. Like, I just hitmy ceiling. And so you know,
when you get to that place whereyou can just, you know, start

(18:06):
making those decisions, andthings like that, like
that's, that's huge.

Ray Mayfield (18:09):
Yeah, that's major. That's major major. You
got out the rat race, right?
It's like you know that that'san amazing thing. And when you
look at people who like well,the money oh, if I just stayed
30 days okay, cool. Next year, ayear later, you're no you're
still there? Why

Tiara Jones (18:21):
are you still there? Because they'll try to
you know, manipulate you thatspirit of manipulation is
strong. Y'all

Ray Mayfield (18:27):
that dangle a carrot in front of your face,
man. You're doing the chasing itand then you know, another year
is gone off your dream. Right.
You know, another year just goneoff your dream got to live, man.
That's right. Yes. That's That'sawesome. Man. That's, that's
interesting Tiara. I think Ithink I find out more and more
about you everyday.

Tiara Jones (18:41):
We do especially we've known each other for what
it was 2010 we start workingwith now but yea 2021

Ray Mayfield (18:46):
Carry the one

Tiara Jones (18:53):
I am okay. So but yes, we do. We learn a lot of
different things about eachother all the time, in different
in different ways. And so we Imean, I think we did that, there
was a lot of times on TheFrontrunner Live and you would
say something like, oh for realI didn't know that, we all
learning together.

Ray Mayfield (19:12):
I said we all we all learn together, man already
guys. dope. That's dope. Butyeah, appreciate you guys
conversation again. We'll leaveyou guys with another little
little quote from a book a

Tiara Jones (19:23):
book on number 25

Ray Mayfield (19:25):
I think it's a book number 33. Okay, no. 43
this year 43. So, it was inBruce Lee's daughter Shannon
Lee. Her book be like water. Shewrote a quote from Jim Rohn. And
it says, a former education willmake you a living self education
will make you a fortune. Andthat's why I appreciate the
millennials you guys rock.
Alright,

Tiara Jones (19:46):
Gotta love us

Ray Mayfield (19:47):
All day every day.
Appreciate you guys and lookforward to the next episode.

Tiara Jones (19:50):
Till next time

Ray Mayfield (19:52):
Peace
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