Your story holds the power to transform lives and establish you as the trusted authority. Join host Julie Houston as she sits down with the renowned author and publishing expert, Cliff Pelloni. In this episode, Cliff discusses how to become a trusted authority in your field through the power of writing and publishing your own book. From the start, Cliff emphasizes that everyone has a story to tell and that their unique perspective can make a profound impact on others. Cliff walks us through the biggest pitfalls and challenges of writing, the art of writing the right book, and the importance of nailing the "seven-second test" when it comes to book covers. He also shares his personal toolkit of trusted resources, including cover designers, editors, book designers, and promotion experts, all crucial elements for publishing success. In addition to his Idea to Author Publishing Academy, Cliff has also created a VIP workshop designed to equip aspiring authors with the knowledge and skills needed to thrive. As the episode draws to a close, Julie reflects on her own experience as a published author and the incredible impact her book has had on people's lives. It's not just about building authority or gaining exposure; it's about helping those who truly need it. Join us and learn how to become the Trusted Authority.
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