The Futur with Chris Do

The Futur with Chris Do

The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com/podcast for show notes and additional information from each episode.

Episodes

The Business of Design Systems and Standards w/ Jesse Reed | Ep 410

January 8, 2026 • 70 mins
In this episode, Chris Do sits down with designer, publisher, and entrepreneur Jesse Reed to explore the intersection of design systems, business, and long-term creative impact. Jesse shares his journey from Pentagram to co-founding multiple ventures, including Standards Manual, Order, and Standards, and explains how each evolved from curiosity-driven projects into sustainable businesses. The conversation highlights the importance ...
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The Marketing Genius of Better Call Saul w/ Chris Do | Ep 409

January 3, 2026 • 11 mins
In this episode, Chris Do breaks down a powerful lesson on positioning, marketing, and sales using a scene from the TV series Better Call Saul as an unexpected case study. By analyzing Saul Goodman’s pivot from selling cell phones to selling “privacy,” the episode illustrates how redefining a product around a specific pain point can instantly create demand. The discussion highlights how effective positioning isn’t about changing t...
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Build Your Success Formula w/ Jodie Cook | Recast

January 1, 2026 • 70 mins
In this episode, I’m back with my friend, entrepreneur, author, and powerlifter Jodie Cook, for another incredible conversation about discovering your personal success system. Jodie’s got an inspiring journey — from building and selling a 20-person social media agency to launching Coachvox and becoming a Forbes contributor. In this episode, we explore what it means to have a success system, why simplifying your communication matt...
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Designing a Life That Fuels Creativity w/ Mo Said | Ep 408

December 27, 2025 • 75 mins
In this episode, Chris Do sits down with Mo Said, founder and creative director of Mojo Supermarket, to unpack what it really means to build an interesting life, business, and brand. Through stories from Mo’s journey—starting an agency with little structure, growing it into a global creative force, and constantly chasing curiosity—they explore why interesting work comes from interesting people living intentional lives. The conversa...
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Building Your Client Dream Team w/ Daniel Priestley | Recast

December 25, 2025 • 98 mins
In this episode, Chris Do sits down with returning guest Daniel Priestley for their fourth conversation, diving deep into what it really takes to land high-end clients and transform a creative business. Daniel explains why top-tier clients are often easier to work with than small ones, revealing the mindset shifts required to overcome insecurity and move into higher-value work. Together, they discuss how pedigree, past experience...
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Stop Waiting for Permission to Succeed w/ Drigo Tasca | Ep 407

December 20, 2025 • 57 mins
In this episode, Chris Do and Drigo Tasca challenges creatives to confront the stories that keep them small and the habits that limit long-term growth. Drawing from personal experience as an immigrant, educator, and entrepreneur, Chris explores how identity, environment, and mindset shape success more than tactics ever will. The discussion highlights the importance of vision, self-awareness, and surrounding yourself with people w...
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Leadership, Delegation, and Eliminating Bottlenecks w/ Dan Martell | Ep 406

December 18, 2025 • 67 mins
In this episode, Chris sits down with entrepreneur and creator Dan Martell for a deep dive into personal brand building, creative discipline, and the decade-long journey behind Dan’s explosive growth. Dan unpacks the pivotal dinner conversation that pushed him from “reluctant creator” to going fully pro, ultimately adding millions of followers and hundreds of millions of monthly views. He discusses the emotional hurdles of talking...
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Why Friendships Change: Values, Growth, and Distance w/ Jule Kim | Ep 405

December 13, 2025 • 100 mins
In this episode, Chris Do and Jule Kim dive deep into the meaning of true friendship and the different tiers that define closeness and trust. They explore how people move in and out of our inner circles over time, based on shared values and behavior. Chris shares his philosophy of offering friendship freely as a way to reveal true character. Jule reflects on her people-pleasing tendencies and how boundaries have evolved throughout...
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Why Your Content Isn’t Connecting w/ Brendan Kane | Ep 404

December 11, 2025 • 76 mins
In this episode, Chris Do sits down with Brendan Kane to break down the psychology and structure behind engineering viral content. Brendan explains why most creators fail—not because virality is impossible, but because their intentions and creative frameworks are misaligned with how audiences actually behave. Together, they unpack the mechanics of “man on the street” videos, the role of tension, conflict, and perspective shifts, a...
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The Courage to Choose Your Own Life w/ Jodie Cook | Ep 403

December 6, 2025 • 77 mins
In this episode, Chris Do and Jodie Cook dive deeply into The Courage to Be Disliked, exploring the core ideas of Adlerian psychology and how they contrast with the more widely known Freudian approach. Jodie explains why this single book has followed her across continents—literally part of her 23-kilo life—and how its central messages about agency, choice, and goal-driven behavior have shaped her worldview. Chris shares his own e...
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Inside the Future of AI Creativity w/ Don Allen Stevenson III | Ep 402

December 4, 2025 • 81 mins
In this episode, Chris Do sits down with futurist and creative AI researcher Don Allen Stevenson III for a wide-ranging conversation on emerging technology, spatial computing, and how subjective realities will reshape the way humans interact with the world. Don shares his journey from DreamWorks Animation to becoming a leading voice on accessible creativity, discussing the tools, interfaces, and philosophies that drive his work. ...
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The Business Blueprint Every Creative Needs w/ Anna Nassery | Ep 401

November 29, 2025 • 66 mins
In this episode, Anna Nassery joins Chris Do for a deep-dive conversation on her unconventional path into branding, creative direction, and entrepreneurship. She discusses her early years in PR, how she transitioned into tech startups, and what she learned while working alongside top Silicon Valley leaders. Anna shares how these experiences shaped her approach to brand strategy, relationship-building, and identifying opportunitie...
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The Art of Standing Out in Content Creation w/ Sean Cannell | Recast

November 27, 2025 • 90 mins
In this episode, Chris Do joins Sean Cannell from Think Media for a deep dive into AI, personal branding, and what it takes to stand out in today’s creator economy. Sean, a successful entrepreneur and content strategist, shares insights on AI’s disruptive potential, how to use it as a productivity tool, and the evolving landscape of content creation. Chris and Sean break down the importance of authenticity, goal setting, and work-...
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Rethinking Creativity in the Age of AI w/ Jodie Cook | Ep 400

November 22, 2025 • 84 mins
In this episode, Chris Do and Jodie Cook explore how creatives should approach AI, balancing curiosity with the fear many still hold. They examine how AI reshapes workflows, speeds up production, and challenges long-standing ideas about originality. Chris shares examples from design, film, and typography to show how every generation labels new tools as “cheating.” Jodie adds how AI expands creative capacity, boosts output, and ac...
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Unlocking Your Higher Self w/ Jay Brown | Ep 399

November 20, 2025 • 83 mins
In this episode, Chris Do sits down with Jay Brown for a deep and expansive conversation about identity, spirituality, and the pursuit of purpose. Jay shares his journey from growing up between the Philippines, San Diego, and Hawaii to becoming a standout high-school athlete with dreams of professional football. After an ACL tear ended his career, he stepped into entrepreneurship—launching a music licensing company, producing large...
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What Grief Teaches Us About Love w/ Jule Kim | Ep 398

November 15, 2025 • 88 mins
In this episode, Chris Do sits down with coach and creator Jule Kim for a powerful and emotional discussion on grief, loss, and healing. Jule opens up about losing her brother unexpectedly and how it reshaped her understanding of family, identity, and emotional connection. Together, they explore the cultural pressures that discourage vulnerability, the struggle to feel deeply, and how grief forces self-discovery in unexpected way...
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The Business of Creative Leadership w/ Geoff Cook | Ep 397

November 13, 2025 • 69 mins
In this episode of The Futur Podcast, Chris Do sits down with Geoff Cook, founder of Base Design New York, to explore the art of world-building through branding. Geoff recounts his early days at DKNY, where he learned the fundamentals of brand, culture, and retail experience before co-founding Base around the turn of the millennium. Together, they discuss how his marketing background shaped his approach to strategy and storytelli...
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The Art of Everyday Innovation w/ Paul Rowan | Ep 396

November 8, 2025 • 66 mins
In this episode, Chris Do sits down with Paul Rowan, co-founder of Umbra, to explore the evolution of creativity, design, and entrepreneurial resilience. Paul shares how curiosity from his father’s hardware store shaped his early design instincts, how a simple DIY idea turned into a global brand, and why imagination remains the ultimate business tool. Together, they uncover lessons from Umbra’s iconic Garbo trash can, how to turn...
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The Future of Marketing Isn’t Courses w/ Ryan Deiss | Ep 395

November 6, 2025 • 75 mins
In this episode, Chris Do sits down with entrepreneur and Digital Marketer founder Ryan Deiss to explore how his early ventures shaped a multimillion-dollar business empire and what led to his public “retirement” from online courses. Ryan unpacks his journey from selling eBooks in college to scaling a $200M portfolio and why he believes adaptability is the key to long-term success. They discuss what happens when business identity...
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Vision VS Execution in Leadership | Ep 394

November 1, 2025 • 5 mins
In this episode, Chris Do explores the constant tension between visionary leadership and operational execution. He breaks down how most leaders naturally lean toward either the CEO archetype — focused on innovation, forecasting, and long-term vision — or the COO type, who ensures systems, structure, and profitability. Using Steve Jobs as an example, Chris illustrates how true mastery lies in balancing big-picture thinking with an...
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