The Futur with Chris Do

The Futur with Chris Do

The Futur podcast is a show that explores the interesting overlap between design, marketing, and business.Our host (and CEO of The Futur), Chris Do, holds candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development.These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we—the listener—learn from it all.Visit thefutur.com/podcast for show notes and additional information from each episode.

Episodes

August 3, 2022 63 min

Neil Hoyne is an author, researcher, and marketing executive working at Google as Chief Measurement Strategist. He is also a senior fellow at The Wharton School and an advisor for Capital G.

Neil specializes in building strong customer relationships by analyzing data like customer lifetime value (CLV) and consumer psychology.

In this informative conversation, Neil and Chris discuss the power and pitfalls of relying on data to make bu...

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Ryan Blair is an entrepreneur, author, philanthropist, and most importantly, a dad.

He is the founder and CEO of Alter Call, a multi-faith spiritual community that helps people accelerate personal transformation. Alter Call members value living a life of service and measurable impact.

But before the philanthropy and fatherhood, Ryan had a very different life.

After surviving an abusive childhood living in poverty, Ryan’s ability to ad...

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Susana Chen is the founder of the Asian Creative Foundation (ACF). ACF is a community organization that helps entry-level creatives find opportunities, navigate their career paths, and help make the creative industry a more inclusive place.

Roles get flipped in this episode. In this conversation, Susana interviews Chris for an ACF-hosted virtual event called Asian Creative Festival. And they cover a lot of ground. Like what inspired...

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Daniel Priestley is an entrepreneur (several times over), but you may know him best from his book Key Person of Influence. Over the last decade, Daniel noticed a trend in successful businesses: visible (and often outspoken) leadership.

Steve Jobs. Richard Branson. Elon Musk.

These CEOs leveraged technology to wield influence and change how we think about the world and their products. In short, we buy into the people behind the busine...

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In the final episode of our series on self-sabotage, we pick up where the conversation between Nidhi and Chris left off. If you missed the first two episodes, we suggest you go back and listen to those first.

At this point in the story, Chris is betting his future (and the future of his staff) on pivoting into a new teaching venture then called The Skool. But to do that, he must abandon his design agency.

Everywhere Chris looks, he s...

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In part two of our three-part series on self-sabotage, Nidhi speaks with Chris about his decision to abandon Blind and start The Futur.

Blind was Chris’s branding and design agency. He started it in 1995 primarily as a motion design studio. The company focused on creating design-focused video work like commercials and branded content.

But after two decades of growth, Chris noticed a decline in work. He saw the inevitable writing on t...

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Have you ever worked so hard on something only to find yourself stuck and caught in what feels like a complete slog? At that moment, you may think: This isn’t working. It’s time to pivot.

But what if, on the other side of that discomfort, awaits everything you want?

More importantly: how do you know if it’s time to pivot or push through the discomfort?

Welcome to part one of our three-part series tackling the concept of self-sabotage....

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Neville Medhora is best known as a copywriter. But that doesn’t mean he just writes copy. According to Neville, effective copywriting means communicating a message from your brain to millions of other brains using the best technology available.

Hundreds of years ago, a carrier pigeon was the best option. Today, it’s probably a brief email that includes curated animated GIFs.

In this episode, we talk with the author and copywriter abo...

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Kyle T Webster is an award-winning international illustrator. His work has appeared in The New Yorker, TIME, Wall Street Journal, The Atlantic, Nike, IDEO, and several other distinguished clients. Acclaimed industry publications like the Society of Illustrators, Communications Arts, and American Illustration have recognized his illustration work.

Kyle also teaches at UNC School of the Arts and works for Adobe, hosting workshops and ...

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In 2017 Natasha Takahashi completed her first semester at the prestigious (and quite expensive) college, University of Southern California.

She'd spent many nights writing essays and working tirelessly to attain any scholarship she could find to pay her tuition. But Natasha had a scary epiphany halfway into her second semester: This is not for me.

Frustrated and unhappy with her USC experience, she decided to drop out. She even w...

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Just when you thought you had the internet figured out, new waves of technology approach. With them come a torrent of unfamiliar terms: non-fungible tokens, web3, DAOs, the Metaverse.

Are they real, hype, or are they keys to solving the world's biggest problems?

In this episode, we host investor and futurist Lisa Andrews. She's fascinated by this new technology and sees an opportunity in it to create a positive impact on huma...

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Chris Franklin is a filmmaker, photographer, and budding YouTuber helping clients, and fellow creatives meet their goals.

He's also a Futur Pro Group member, which is where he met and connected with Chris Do.

In this friendly conversation, Chris shares his career path and how he went from studying pre-med biology to now running a thriving video production business.

Spoiler alert: it wasn't a straight line from point A to point...

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Kindra Hall is a storyteller, acclaimed keynote speaker, and bestselling author of Stories that Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business. She's here to remind you how important storytelling is, especially for your business.

We all recognize the need for connection, now more than ever. And telling stories is an excellent way to connect with people, but being a great storyte...

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Storytelling is one of the fundamental ways humans connect. It’s how we learn, exchange ideas, and entertain ourselves. At its core, storytelling is communication.

This episode comes from a live Twitter Space talk Chris Do, and Anneli Hansson hosted. The topic: how to tell your own story.

The conversation opens with how powerful good storytelling is. A well-crafted story is relatable and will draw you in, making the storyteller thems...

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Mika Saulitis is the Director of Creative Strategy at branding and design studio, Trollbäck+Company. But what does a Director of Brand Strategy do exactly?

As Mika puts it, there are two core components: strategy and creativity.

Strategy involves strategic thinking, writing positioning statements, and determining the brand’s voice—the invisible traits of a brand. Creativity arrives in more tangible forms, like campaigns, videos, ...

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Graham Cochrane is an entrepreneur, YouTuber, and business coach whose mission is to help other people start their own businesses.

You might be thinking, “Great. Another online business guru telling me to sign up for their seminar while they pose in front of a rented Lamborghini.”

But you would be wrong.

In 2009, right after the financial collapse, Graham was laid off. He and his wife had recently purchased a house and just had their ...

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Jason Fried is the founder and CEO of Basecamp. Once a web design firm (and operating under the name 37Signals), Basecamp unintentionally pivoted into building software with their namesake product. They also created the email app HEY, a fresh take on an old idea.

As you can imagine, Jason is no stranger to change. In this episode, he shares how Basecamp accidentally came to be and the struggles they’ve encountered along the way. Lik...

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Ron Baker is a writer, speaker, educator, and recovering CPA. He is the author of seven best-selling books, most of which cover economic topics—specifically, value and pricing.

Throughout history, value has always tied itself to labor. These many work hours cost this many dollars, also known as billable hours.

The counter to this method is value-based pricing. This thing costs this many dollars because it is valuable to you.

So, which...

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Wes Kao is co-founder of Maven, a platform that helps creators build cohort-based courses. Before that, she co-founded the altMBA with acclaimed author and marketer Seth Godin.

If you’re not yet familiar with them, cohort-based courses (CBCs) are a not-so-new way of learning with a group of other people. They take the best parts of traditional classroom education and blend them with online classes to create a rich learning experienc...

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Daniel Savage is a lot of things. A director, graphic designer, illustrator, animator, musician, and artist. He’s spent the last fifteen years trying lots of creative things for both enjoyment and to pay the bills. Nowadays, he does a little bit of everything and makes sure he’s having fun while doing it.

We talk with Daniel about connecting the dots in his career path and how he went from studying avant-garde percussion to designin...

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