The G Factor Podcast

The G Factor Podcast

The G Factor is an exclusive podcast filled with marketing tactics for businesses and organizations searching for tools and tricks to gain an advantage over competitors presented by veteran marketing, communication and digital influencers. Not always serious, Lauren and Tony also take time to review food and food trends, cars, entertainment and other general topics.

Episodes

May 23, 2022 17 min

Great website content is important when delivering your marketing message. Lauren and Tony discuss this importance of crafting pertinent, direct and timely content so your visitors understand your products, services and how to connect with your brand.

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Websites are some of the most important marketing tools needed for businesses and organizations to compete today. Lauren and Tony discuss how websites can help market your services, why content is important and how to leverage a new website.

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Lauren and Tony discuss hashtags, the "do's and don'ts" of hashtags and how to effectively use them on social media channels.

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There is nothing passé about e-mail marketing. Still a grand bang-for-the-buck, Lauren and Tony chat about how to realize the greatest impact, understanding the importance of building a better audience and framing content so your brand can connect with potential consumers.

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The love-hate relationship with apps is back on the mend! Lauren and Tony discuss the increasing popularity of apps and the trends seen post-COVID and how they are impacting marketing and brand positioning.

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There is one thing that remains constant in communications - great content. Crafting concise, direct, accurate and timely content is the key to engaging audiences for your products and services. Lauren and Tony discuss some easy ways to do this and how to keep content king in your next marketing plan.

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One of the first questions a professional communicator should ask is, "who is my audience?" This will immediately define if your message is for external audiences or internal audiences. Lauren and Tony discuss the importance of filtering that content within the appropriate avenues and conveying information to the right people, at the right time about the right subject matter.

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Getting great reviews boils down to providing a great service or product and then following up with a request for a review or testimonial. Once you do that, just remember to use it to gain more business. That's what Lauren and Tony discuss this week during the G Factor Podcast - make sure you listen all the way to the end of the show!

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Taking a break from all of that marketing jazz, Lauren and Tony run down their top eight favorite television shows that aren't on the air anymore and haven't been rebooted. There are definitely some nostalgic shows on this list, tune in to find out more!

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Figuring out the "right amount" of funds to allocate within a marketing budget is always difficult. Lauren and Tony shed some light on how to effectively divide up your marketing dollars on proven tactics and new strategies.

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Thinking about taking the next step in your marketing efforts? Then you won't want to miss Lauren and Tony discuss how to determine when the time might be right to hire a marketing firm.

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The first of the year is over and many are looking for an added boost to get marketing back to where you need it to be! Lauren and Tony talk about some easy tips to get back on the saddle whether it is right now or later in the year to make your marketing efforts hum once again!

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The evolution of bloggers to influencers and now to content marketers has been an interesting journey to watch. Lauren and Tony discuss how content marketers can boost your online presence and position your brand.

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In business, defining your differentiator can showcase your products, services and even brand mission in a favorable light to consumers. Lauren and Tony chat about how to identify those factors, evaluate them honestly and shape a path toward sharing those tangible benefits with current and potential consumers.

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As exciting as a new year is, we can all find ourselves struggling to stay motivated. Lauren and Tony discuss several ways to continue moving forward with a positive attitude and success while finding a balance between work and play.

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Wonder how to get a bigger return by spending less on-going time marketing? How about artificial intelligence. Everything from a call tree, to chat bots, they AI has become more-and-more utilized by consumers and service providers. Lauren and Tony discuss how these touch our everyday lives and ways you can use them to increase productivity in your business or organization.

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Writing will always be an important component of strategic communications. Lauren and Tony discuss ways one can increase their impact through writing, exercise to practice more concise writing and different methods written language can be delivered well to an audience.

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Often, customer service is the initial communication a consumer has with your brand; make sure it is on-point! Lauren and Tony discuss several methods to enhance customer service, how to engage clients who may be upset and some ways to engage them further.

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Don't forget public relations when crafting your communications plan! Lauren and Tony discuss the impact of good PR for organizations and businesses as well as the different types of public relations which can be effective.

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It is important to understand the difference between sales and marketing. Lauren and Tony will define both, explain the important relationship between sales and marketing as well as provide examples of the power of the symbiotic relationship they have with one another.

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