The G Factor Podcast

The G Factor Podcast

The G Factor is an exclusive podcast filled with marketing tactics for businesses and organizations searching for tools and tricks to gain an advantage over competitors presented by veteran marketing, communication and digital influencers. Not always serious, Lauren and Tony also take time to review food and food trends, cars, entertainment and other general topics.

Episodes

May 17, 2021 13 min

The global pandemic have changed various factors in our lives, including social media reach. Lauren and Tony discuss the shift in reach based on organic and paid posts as well as other digital tactics to supplement these changes in audience targeting, algorithms and engagement.

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Lauren and Tony welcome special guest, Ken Busby, CEO of the Route 66 Alliance. Mr. Busby discusses the various marketing tactics attractions utilize to leverage the strong brand recognition of Route 66. Ken also discusses how COVID has impacted fundraising for non-profits and museums as well as showcases his knowledge of Rt. 66 history.

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Get your pencil and paper ready! This week, Lauren and Tony go over the importance of layering different marketing tactics, how to decide which is most important and explain how each of the tactics ultimately integrate to provide a full strategic communications package.

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Reaching your consumers with a newsletter is a critical layer of marketing. Lauren and Tony discuss the ROI of newsletter campaigns, some dos-and-don'ts as well as expectations for your next email campaign.

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Have you ever wondered what pieces and parts you need to ensure your website continues to work? Then look no further as Lauren and Tony chat about the importance of owning your domain, getting a great designed website and long-term hosting.

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There are 8 billion people on the planet, and 2.8 billion of them have Facebook accounts. If you want to get the low down on how to reach your audience through digital marketing, you will not want to miss Lauren and Tony outline 12-steps to plan, execute and refine a great digital campaign. They also discuss types of digital engagement, pricing and anticipated results.

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According to the Digital Marketing Institute, the average return for everyone $1 spent is $6.50 when using influencer marketing. That's why Lauren and Tony will break down the ins-and-outs of influencer marketing, how to use it for your company or organization and how to measure the return most effectively with deliverables.

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Lauren and Tony compare notes as to where they are ready to travel as COVID restrictions loosen around the world. You won't want to miss this top five list of the best places they have been and would love to go.

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There is no substitute for preparation, especially in marketing. Lauren and Tony discuss the importance of research, surveying and competitive analysis within the marketing communication process.

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A rare treat, Lauren and Tony engage a panel of experts from across the United States including Todd Smith of Dean Smith in Nashville, Tennessee, Kristin Helvey of Helvey Communications in Anchorage, Alaska and Tom Garrity of The Garrity Group in Albuquerque, New Mexico.

The panel of three address questions concerning their greatest professional accomplishments, their entry into the strategic communication industry as well as the im...

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By now, social media is as imperative as a phone number and website. That being said, are you on the right social media channel for your brand and your audience? Lauren and Tony discuss the importance of a targeted social media strategy, what channels are hot and which are not as well as a look at some trends for the coming months and year.

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The fact is, none of us like to contemplate a less-than-bright future. Life is full of crisis from workplace incidents to natural disasters and scandals. Lauren and Tony discuss the importance of a solid crisis communications plan, how to implement and what to look for when developing those plans.

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The first of the year is a great time to rebrand your company or organization. Lauren and Tony discuss tips to prepare, create, execute and protect a new brand. Don't miss this episode packed with nuggets of great information.

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Lauren and Tony give three easy tactics to start now in positioning your business or organization for a potential post-COVID boom. The two will discuss various strategies and tactics to further engage customers, increase pipeline referrals and understanding benchmarks in measuring your success.

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Just out, a new report from WyzOwl showcasing the increase in use and impact of video as a marketing tactic. Lauren and Tony discuss the report, how video can be used as a low-cost, high-impact tool as well as provide information as to how you can get the full report.

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Always a favorite, Lauren and Tony go through their podcast library to choose the top five podcasts they listen to, or have listened to recently. If you are searching for great entertainment and information, you won't want to miss this G Factor podcast!

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Lauren and Tony discuss the growing influence of podcasting as a tool to leverage brand awareness and build audience engagement. 

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Thinking about rebranding your company or organization? You will want to listen to Lauren and Tony discuss the research, comparison, process and protection of a brand and brand identity. Far beyond just a logo, a strong brand can yield inspiration from within as well as long-term market share against competitors.

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The G Factor co-hosts, Lauren Daughety and Tony Vann take questions from listeners concerning marketing and design. Three questions consider important factors for marketing strategy, planning and budgeting.

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Kicking off 2021, Lauren and Tony discuss marketing, marketing misconceptions, how to best implement marketing strategy and tactics as well as talk about how a holistic view of strategic marketing can move a business or organization forward.

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